In an election where every vote will make the difference, you have to pick and choose which minorities you might be able to lure into your camp, and then make a play. The ball is in play and we are it. Sify news reports:

In a first advertisment of its kind, the Republican party has re-counted the strides made in the India-US relationship urging Indian-Americans to help re-elect President George W. Bush.

The advertisement, issued by Marc Raciot, chairman of the Bush-Cheney re-election campaign, said Bush understands India’s potential to become one of the great democratic powers of the 21st century and has worked to transform the US-India relationship.

“Throughout his first term in office, President Bush has honoured the many contributions of Indian-Americans in our country by advancing policies that reflect their priorities. We are grateful for the support the President’s campaign has obtained from Indian-Americans and we look forward to working together to re-elect President Bush,” the advertisement read.

Now I can’t seem to find this “advertisement.” Was it simply a verbal ad or was it print media, or television? I checked both the Bush-Cheney website and the RNC website but no luck so far. Will keep you updated. At times like this I wish there was a Karl Rove equivalent on the Dems side.