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September 09, 2004

Victorinox takes a stab at the Sikh marketNews

Swiss Army knife maker Victorinox is creating a line of high-end kirpans for Sikhs, saying premium knives should be treated with the same reverence as samurai swords (via Ennis):

“The first kirpan — with a handle made of solid gold and studded with diamonds and precious stones — will be presented to the Darbar Sahib at the Golden Temple in Amritsar before being rolled out in India, UK, US and Canada.”

Next up: a Victorinox kukri knife for Gurkhas.

Personally, I’d be happier with a desi Swiss Army knife with red chili and pickle dispensers. I’ve got no beef with ethnic cuisines and would never pull my knife on them. But I’d whip it out against continental, nouveau, and that anemic simulacrum, American vegetarian.

manish on September 9, 2004 07:13 AM in News · T·r·a·c·k·b·a·c·k address · Direct link · Email post



1 comment

 1 · Ennis on January 17, 2006 06:41 PM · Direct link · “Quote”(?)

Much later, I was able to find the actual product offering.


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