Voice of America features a news story about the community of Artesia, California known for its very visible Indian population, and their bid to post a highway sign designating Artesia with the nickname “Little India.” The full story can be viewed here and a transcript can be read here.
Artesia, California - population 16,000, was settled as a farming community by Portuguese immigrants in the 19th century. Today Artesia’s rural past is a faint memory, its main street paved, the shops along it owned for the most part by merchants from the Indian subcontinent. But plans to officially recognize the city’s altered social landscape have received unexpected resistance from many in the community.
What’s the resistance about? Well despite the Indian community’s overwhelming visibility, they only make up 5% of the actual population. That rubs some the wrong way. Says the leader of the local Portuguese Cultural Center:
“Artesia is composed of Hispanic, Portuguese, Dutch, Chinese, Korean, Japanese, Filipino, all sorts of diversity as you can see, including Indian. Now the Indian community does have quite a few shopping centers in Artesia, but it’s only a small percentage in the whole big picture of all the shopping centers.”
Assemblyman Rudy Bermudez is more reasonable:
“This sign is not about celebrating just one culture, one community. It’s about celebrating the vast diversity of this city. And it just happens to be that one of the richest destinations in California, Southern California, is here on Pioneer Boulevard - and it’s “Little India.”



