This post is in honor of the busiest shopping day of the year. A fashion entrepreneur might do very well with a more desi-friendly Zara:
Zara is paradise for sexy men’s clothing. It’s my all-time favorite store…
- It’s one of the vanishingly scarce stores in America which do fall colors and deep jewel tones, like Indian formalwear, instead of those sickly pastels which look terrible on desis
- Its fabrics are beautifully textured, like sherwanis, so subtle details appear upon closer inspection
- It does dramatic tapered cuts rather than the shapeless American box cut; it’s the only non-designer store where I can get any semblance of a V-shape and waist…
The Economist compliments its speed:
Zara is the world’s fastest-growing retailer… Zara can make a new line from start to finish in three weeks, against an industry average of nine months. It produces 10,000 new designs each year; none stays in the stores for over a month…
Someone please clone this store, quick. The number of dark-haired people in the U.S. (black, Latino, Asian, desi) is enormous and growing. Zara with a more desi-friendly line and deeper supply chain could be an absolute gold mine…
Also focusing on the underserved dark-haired, olive-skinned market is fellow Berkeley grad Lubna Khalid’s startup, Real Cosmetics.
