Several news services carry a press release announcing the creation of a new 24-hour English language American television network for South Asians living in America:
American Desi, the first and only 24- hour English language American television network for South Asians living in America, today announced the appointment of senior management, advisors and on-air talent who among them represent over 125 years of relevant experience at such media companies as ABC, NBC, ESPN, FOX, PAX-TV and major corporations, including American Express, among others.
The new network’s senior management will lead a team of executives, producers, directors, writers, on-air talent and production personnel who have received many of the U.S. television industry’s top honors — including more than ten Emmy Awards.
Well its about damn time. What can we expect in terms of content? It looks like they are putting together a great team:
American Desi today also unveiled several featured on-air talent appointees, including Divya Ohri, Vice President of Production and Sree Sreenivasan, WABC-TV reporter and South Asian Journalists Association (SAJA) co-founder. Ms. Ohri becomes American Desi’s Senior Vice President and host of “American Desi: Prime Time Live,” the flagship show of the network; “Bollywood Fix;” and co-host of “Points of View.” For his part, Mr. Sreenivasan is executive producing and hosting American Desi’s new “Live Wire; The Pulse; The Voice” in-depth affairs programming. “We are extremely proud of the unprecedented and unparalleled team we have assembled both behind and in front of the camera. Never before has such a senior assemblage of Western and South Asian executives and on-air talent been assembled to launch a comprehensive media venture for the Desi community,” said Mr. Verma.
