December 14, 2004

I am wanting my MTVTV

Wow, I guess when it rains it pours. From Worldscreen.com:

MTV Networks today announced the launch of MTV World, initially consisting of three new channels in the U.S. targeting Indian-American, Chinese-American and Korean-American viewers.

The channels will feature content from MTV’s own international networks, plus original programming, promos and packaging created in the U.S. “We live in an increasingly diverse and multicultural country, where conversations at the dinner table and in the living room are more and more taking place in Chinese, Hindi, Urdu and Korean,” said MTV Networks’ chairman and CEO, Judy McGrath. “Launching these new channels is the next logical and tremendously exciting step for MTV Networks, delivering customized programming that reflects the bi-cultural identities of these audiences, not to mention providing another platform for all the great talent from these communities.”

Okay. Maybe a Sepia Mutiny blog show isn’t respectable enough to get on American Desi TV, but surely MTV will take us? I can’t wait to make an appearance on TRL with all those girls scream… Okay back to reality.

The first to launch will be MTV Desi, targeting Indian Americans. MTV China and MTV Korea will launch in 2005, with additional channels to follow. Tapped to oversee these new networks is Nusrat Durrani, as general manager and senior VP of MTV World.

abhi on December 14, 2004 06:34 PM in TV · T·r·a·c·k·b·a·c·k address · Direct link · Email post