Power99’s response to their racist broadcast controversy is a textbook example of corporate weaseling. First, they told the press that the real problem was that they got caught — that they posted the audio clip to their Web site. Then they ducked responsibility by saying the complaints are coming from non-African Americans (duh) and non-Philadelphians.

As pressure mounted, they buried a Web apology on the bottom of the second screen, well below the fold, and refused to apologize on air. And they simply changed the date of an already-planned radiothon and tried to pass it off as a DJ ‘suspension’:

On Wednesday morning, the station broadcast a radiothon for tsunami victims in place of Star and Bucwild. The radiothon was previously scheduled and was only advanced to the show’s slot, Morill said.

Here’s the text of the apology:

The Star & Buc Wild Show prides itself on walking on the edge. On December 15th, we crossed it. We know the pain racial slurs cause and apologize that this comedy segment went too far.

At the same time, it’s also become clear that the abuse of call center workers is more widespread. Check out the Is Your Job Going Offshore? forums (via Times of India):

“… we’re up and running with our call campaign against the BP Motor Club. There are three of us calling on a daily basis to express our displeasure with oursourcing [sic] to the Indian phone center workers. There’s room for you!… Usually, I limit the calls to 60 seconds anyway, so I can call back and really hammer them. I’ve been doing this about 20 minutes a day. It’s great fun!”

Because that’s the rational thing to do when you’re jobless: spend your unemployment benefits on phone calls to India.

You can use the FCC complaint letter below. Here are simple instructions if you wish to draft your own.

Here’s a roundup of news coverage to date:

Previous posts on Power 99: 1, 2, 3

Update:

Asia Media Watchdog has an easy form to complain to the NYC station which is about to pick up Star and Bucwild (via Turbanhead).

More news coverage:

Update 2:

AllHipHop picks up on the story. SOHH, another hip-hop site, says DJ Star actually promised not to do it again, which would be new info (but sounds like a misquote):

Sources say… that station’s head honchos talked to Star and were assured it wouldn’t happen again.

EurWeb quotes station management speaking with the Philadelphia Inquirer as repeating that promise:

… station managers have had “extensive discussions” with Star since learning about the clip Thursday. “It was made clear this is not acceptable, and it won’t happen again,” Morrill told the paper.

NDTV says:

For all the hard work that thousands of Indian call centre operators put in, they often have to put up with abject racism from some of their customers oversees… BPO [business process outsourcing] owners say the trend is not new but has definitely become more serious in recent years… Most call centres have now hired psychologists to mentally prepare their employees.

The Inquirer was deceived by the suspension story. See also India Daily’s summary.

Update 3:

The Wall Street Journal editorializes (see Anna’s post).


Sample letter:

[Name]
[Mailing address] 

Federal Communications Commission
Enforcement Bureau
Investigations and Hearings Division
445 12th St., SW, Room 3-B443
Washington, DC 20554

[Date]

Profane Broadcast Complaint

Dear Sirs:

I wish to complain about a profane radio broadcast in which the DJ spewed profane, racist abuse against Indians and Indian-Americans on air (details attached).

This is included under the FCC charter:

The FCC has defined profanity as including language that “denote[s] certain of those personally reviling epithets naturally tending to provoke violent resentment or denoting language so grossly offensive to members of the public who actually hear it as to amount to a nuisance.”

http://www.fcc.gov/cgb/consumerfacts/obscene.html
Troi Torain (aka DJ Star) at WUSL-FM called a customer support line for Conair, the electrical appliance maker. Upon finding an operator with an Indian accent, unprovoked, he called her a ‘dirty rat-eater,’ a ‘filthy rat-eater,’ a ‘bitch,’ and threatened, ‘I’ll come out there and choke the eff out of you.’

Torain invoked generic anti-Asian stereotypes from the Vietnam War (dog eaters), abused Indians and Indian-Americans because of the outsourcing trend, and advocated violence against women. Torain should be banned from broadcast for life, and the show should be cancelled.

Sincerely,

[Signature]

 


 Complaint Details
 

Call sign:          WUSL-FM (Power99), Philadelphia (owned by Clear Channel)

Date:                 Dec. 15, 2004
 
Time:                6 am - 10 am, Star & Buc Wild morning show
 
 
 
Audio clip:      http://www.turbanhead.com/Power99_Call_to_India.mp3,
 
                         http://www.edrants.com/_mp3/Power99_Call_to_India.mp3
 
 
Transcript:
 
NARRATOR INTRO: Wakeup with Star and Buc Wild in the mornings of Power 99 FM.
 
STAR: I’m going to play this call from earlier before we get out of here. This is the, uh, call that I made to — I thought it was a company here locally. Not that I was surprised.
 
(laughter)
 
STAR: I saw this infomercial about, uh, what are these things called again? Oh, the, uh…
 
FEMALE VOICE: Bead? Oh shoot.
 
STAR: Anyway, let — let’s just play the call. I was surprised when I got somebody on the line in East India. These little beads that I saw. Little white kids, uh, a little machine that puts them in their hair.
 
FEMALE VOICE: Mm’hm.
 
STAR: Play it.
 
(tape begins)
 
TINA: This is Tina. How may I help you?
 
STAR: Hi, Stain-a, you say?
 
TINA: Yes.
 
STAR: Yeah, I called and I just got hung up on. I’m calling from America about the quick beads for my daughter’s, uh, hair. Quick beads.
 
TINA: Okay. May I have your ZIP code please?
 
STAR: 10274.
 
TINA: 10274?
 
STAR: Yes. Get it right. Now are you in India? Because I just spoke to someone in India who hung up on me.
 
TINA: Thank you. I am from India, ma’am.
 
STAR: Okay. So my call is being outsourced to India.
 
TINA: That’s right.
 
STAR: In… in regards to my six year old, white American daughter who wants to get the quick beads like Serena and Venus Williams.
 
TINA: Now. I’ll definitely place an order for that. See…
 
STAR: What’s that?
 
TINA: …in the ad, she called to place a Quick Bead of Conair. To ensure proper handling…
 
STAR: Ma’am, I don’t know what the hell you’re saying. Hang on a second. Let me try and get something straight here. The quick beads, like Venus and Serena Williams, that to advertise to — to the white kids on television. This call has been outsourced to India?
 
TINA: That’s right.
 
STAR: Well, ma’am, what the eff would you know about an American white girl’s — uh, uh — hair? And quick beads.
 
TINA: Just to inform you, ma’am, we’re a national chain services company. And we’re just taking calls on the opposite…
 
STAR: Listen, bitch! Don’t get slick with the mouth! Don’t you get slick with me, bitch!
 
TINA: Now if you continue to speak this language, I will disconnect the call.
 
STAR: Listen to me, you dirty rat eater. I’ll come out there and choke the eff out of you.
 
(laughter)
 
STAR: You’re a filthy rat eater. I’m calling about my American six year old white girl. How dare you outsource my call? Get off the line, bitch!
 
(laughter; end of tape)
 
STAR: Pull it up.
 
(laughter)
 
STAR: Heard they listen well out there.