The Artesia, CA City Council has decided to reject a proposed highway sign designating the area “Little India.” India West reports (The full story appears in the print edition of India-West.):
The Artesia City Council has rejected the wording of “Little India” for a sign to be placed on the 91 Freeway’s Pioneer Blvd. off-ramp in favor of a more generic sign that reads “Artesia International and Cultural Shopping District.” In the third and final townhall meeting on the issue of what wording should appear on the “Little India” sign, which late last year was approved by the California legislature, the Artesia City Council voted four to one to adopt a compromise offered by Mayor Sally Flowers.
Roughly half of the 90 speakers who turned out to voice their opinion during the Jan. 25 meeting at the Albert O. Little Community Center here favored a sign that simply read “Welcome to Artesia.” Those from the local Indian American community wanted “Little India,” as originally proposed in state Assemblyman Rudy Bermudez’ ACR-67 legislation.
Indians get shafted again. Bermundez wasn’t happy:
When Bermudez heard of the alternative name for the “Little India” sign, “I expected nothing less than the racism that has been demonstrated by the city council and the mayor,” he commented to India-West.
Looking at one of the original concepts for the sign I am left wondering what they could possibly have done to make it more acceptable?




