« The last bastion · Main · Please stop making “Drop It Like It’s Hot” parodies »

March 16, 2005

Do you want McAloo Tikkis with that?Business

McDonald’s is routing drive-through orders to a remote call center in the U.S. Can Gurgaon be far behind?

Company officials said the idea, being tested at a small number of restaurants in the Pacific Northwest, is aimed at reducing the number of mistakes at the drive-thru window… “You have a professional order taker with strong communications skills whose job is to do nothing but take down orders,” said Matthew Paull, the chief financial officer. Paull said a “heavy percentage” of complaints the company receives are from drive-thru customers who got the wrong order.

The commando elves who man our secret North Dakota headquarters have been spotted wearing phone headsets and glazed expressions.

This reminds me of the Pakistani company in D.C. which outsourced its receptionist to Lahore (thanks, Parag). You walk in and interact with a webcam and a floating head, very Oz.

manish on March 16, 2005 11:15 AM in Business · T·r·a·c·k·b·a·c·k address · Direct link · Email post



1 reader linked

¤ +: etcetera :+ said: McDonald's

McDonald's is looking into outsourcing it's drive through operations to professionally run call-centers. "If you're in L.A.... and you hear a person with a North Dakota accent taking your order, you'll know what we're up to," McDonald's Chief Exec...
March 16, 2005 10:04 PM

1 comment

 1 · Ajju on March 17, 2005 07:57 AM · Direct link · “Quote”(?)

Rawalpindi is in Pakistan not India! (I'd like for this to not matter but it does, at least till we break down the 'wall' and re-unite :))


Add a comment
         
 
   
   
 
Remember me?   

To prevent comment spam, please type the word brown below:


Note: Please don't feed the trolls. Requests for celebrities' contact info or homework assistance; racist, abusive, illiterate, content-free or commercial comments; personal, non-issue-focused flames; intolerant or anti-secular comments; and long, obscure rants may be deleted. Unless they’re funny. It’s all good then.

   
If you don't see your comment yet:
Wait 15 seconds and refresh your browser, don't post a duplicate.