Everyone holding their breath over a hip-hop version of yoga can finally exhale:
(Russell) Simmons, the founder of Def Jam Records, released a video series on Wednesday titled, “Yoga Live”, with instructions set to 72 tracks of original hip-hop music -- sounds that might have jarred the yogis of bygone days. Simmons said he tried to distil the spiritual from the physical in his tapes. “We packaged it intentionally in a way for people to digest the physical practice,” he told Reuters. “It’s not meant to get them worried about religion or spirituality.” [Reuters/Yahoo!]
It’s important to eliminate such worrisome items from yoga, as potential customers are already expected to have 99 problems (the bitch not being one, of course).
Reuters/Yahoo!: Yoga goes hip-hop as marketing takes hold
