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April 08, 2005

Hip-hop yoga: It’s about fucking timeMusic

Everyone holding their breath over a hip-hop version of yoga can finally exhale:

(Russell) Simmons, the founder of Def Jam Records, released a video series on Wednesday titled, “Yoga Live”, with instructions set to 72 tracks of original hip-hop music -- sounds that might have jarred the yogis of bygone days. Simmons said he tried to distil the spiritual from the physical in his tapes. “We packaged it intentionally in a way for people to digest the physical practice,” he told Reuters. “It’s not meant to get them worried about religion or spirituality.” [Reuters/Yahoo!]

It’s important to eliminate such worrisome items from yoga, as potential customers are already expected to have 99 problems (the bitch not being one, of course).

Reuters/Yahoo!: Yoga goes hip-hop as marketing takes hold

apul on April 8, 2005 12:09 PM in Music · T·r·a·c·k·b·a·c·k address · Direct link · Email post



8 comments

 1 · S on April 8, 2005 12:16 PM · Direct link · “Quote”(?)

The shooting of guns from a lotus position just doesn't seem to work for me.


 2 · KXB on April 8, 2005 12:22 PM · Direct link · “Quote”(?)

After having all that fried chicken, curry chicken, damn I'm gettin' fat.

Can we expect to see hip-hop video vixen Melyssa Ford in a yoga studio anytime soon?


 3 · Manish Vij on April 8, 2005 12:39 PM · Direct link · “Quote”(?)

I can see it now: an East Coast-West Coast, Jivamukti-Bikram feud over who's more serene, leaving rivals on the street in the downward-facing dog position.


 4 · S on April 8, 2005 12:45 PM · Direct link · “Quote”(?)

Spiritual warfare...


 5 · anon on April 8, 2005 03:22 PM · Direct link · “Quote”(?)


Now read this. What's this world coming to. Only in america!!!

Now, copyright row over yoga in US


 6 · vurdlife on April 8, 2005 05:47 PM · Direct link · “Quote”(?)
After having all that fried chicken, curry chicken, damn I'm gettin' fat.

Nice...As a member of the desi tribe (Red dot, not feather).....I wonder if this might be exploitative? Anyone who has done yoga knows hip hop and yoga go together like....well, aerobics and yoga. Yoga is about controlled exertion and breathing. Aerobics and hip hop aren't really. Fusion is all good, but I wonder if it comes in the form of true fusion and understanding, or mere appropriation? Despite the popularity of the punjabi mc/jay-z song...I haven't seen any new rap videos with bhangra elements.


 7 · Moksha on April 8, 2005 09:36 PM · Direct link · “Quote”(?)

Holla when ya'll see me at da Ashram. You know I'll doin ma thing in there wit the asnas and whateva. Pe@ce! Y-O-G-A 4 life niccaz!1 w00t!


 8 · Sara on April 11, 2005 08:52 AM · Direct link · “Quote”(?)

Baby got bandha.


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