What is a Freshizza? A Fresh-pizza of course. It has the type of hip, cool sounding name that will entice young people with a disposable income to eat it. Right? I mean Mentos were known as “the freshmaker” and they were cool. Will Smith was a nobody until he became the Fresh Prince. The Hindustan Times reports:
Pizza Hut, the world’s largest pizza chain, on Wednesday launched a new product, Freshizza. The launch was marked by an innovative cookery show hosted by the fresh face of Bollywood actor Zayed Khan and food critic Rashmi Uday Singh.
The highlight of the show included a special demonstration of the pizza dough being made fresh at the restaurant in Janpath, New Delhi. The new crust is neither too thick nor too thin. It has delightfully soft texture and uses a uniquely flavoured tomato sauce, Mozzarella cheese, combined with an exciting range of toppings and garnished with orange Cheddar cheese.
Wow. Janpath must have been rocking in an orgy of excitement as that dough was worked over. I can only imagine. Where can I get me some Freshizza? Apparently google.com hasn’t yet heard of it. Neither has the official Pizza Hut website. Folks, I think Delhi has finally arrived as a world-class city, a trend-setter.
It is the result of months of pioneering effort by the Indian and international research and development team. India is the first market to launch this product.”
Holy crap. This is like the Pizza equivalent of the Manhattan Project. I’m glad major Indian news media is covering this.
