The ubiquitous Aasif Mandvi is in a new televised cereal ad running in the States. General Mills, maker of Wheaties, Cinnamon Toast Crunch and Cheerios, is touting its switch to whole grain. The ad is filmed faux documentary style with washed-out colors. Mandvi plays a man-on-the-street having a hysterical paroxysm (NSFW) over cereal.

O Cheerios,
Shall I compare thee to a summer’s day?
Thou art more fibrous and more laxative…

I last saw Mandvi in Spiderman 2 playing Tobey Maguire’s demanding pizzeria boss. He’s got one of those faces which directors turn to for immigrant flava: he was in Analyze This as a doctor, Mystic Masseur as the lead, Die Hard 3 as ‘Arab cabbie’ (natch), American Chai and ABCD. He’s been all over the boob tube with guest appearances on CSI, Law & Order and Sex and the City, and he did a popular one-person play a few years ago called Sakina’s Restaurant.

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