Kingfisher Beer has put its ‘swimsuit’ calendar online. It’s just like the CNN site which annoys me daily (‘we interrupt you with breaking news: Model of the Day!’), but with lotus pads: zen cheesecake, if you will. There are so many floating flowers in the frame, you’d think it was pitching feminine products instead of beer.
The launch party attained this pinnacle of cheese: Salman Khan (1) in a muscle shirt (2) ripping cheetah print (3) off a bikini calendar (4). Behind him are a large contingent of underfed (5), blue-eyed Anglo-Indians, those ubiquitous khakhi-suited, pot-bellied sipahis (6), and Vijay Mallya (7), who’s way too old to be playing Richard Branson.
Beat that, Hasselhoff.



From the same photographer, here’s Aamir Khan whoring out timepieces in Mangal Pandey attire and cornrows, and a very funny wireless campaign with Javed Jaffrey.




