An article in Indian Express discusses the barriers to transforming the world of work something we’ve long suspected -
”Companies are finding that despite India’s one-billion population, the effective employable pool for white-collar workers is smaller than anticipated. This is causing salaries to ratchet upwards”. At the same time, there is a large mass of educated and unemployed people or those stuck in jobs well below their skill and qualification.
Educated and yet unemployed / underemployed? The article asserts that the core reason is English language skills and provides a startling figure -
…Salary differences between equally qualified (non-professional/technical) candidates can be as high as 400 to 500 per cent. In fact, the more fancied jobs in airlines, hotels, media, banks and financial services only to those who know English, the rest are forced into less fancied assignments.…The best jobs with the upmarket shopping malls, multiational fast-food chains and tony restaurants go to those who can speak English along with the mandatory fluency in local languages. The job market in the services sector is likely to expand furiously as malls, multiplexes, food courts, and large retail chains expand operations across India, moving from the cities to larger towns. This growth will only accelerate if the government eventually permits Foreign Direct Investment in the Retail Sector, letting in large retail chains such as Wal-Mart.
The English advantage really drives home the cultural globalization at work within India. Such a large pay differential implies - particularly when seen in retail & services sectors - that there are domestic, well-to-do desi consumers who pay a premium to interact with confident English speakers as part of their business experience. Message to your bro’s back home - Learn English - 400-500% is a far bigger differential than, for ex., the diff between undergrad and grad degrees.
On the flip side, I suppose some sorts of anti-globalization advocates would wipe out the 400 to 500% differential by keeping the Wal-Mart’s out and keeping everyone equally poor.




