Once upon a time, US dollars went a long way in India. Even weddings, long expensive in local terms, could be staged far more cheaply in India than in the US. Not any more. The wedding planners have arrived, and everybody wants a big extravaganza
:
India’s burgeoning middle class - now 300 million strong - are turning weddings into showcases of their growing disposable incomes and newfound appetites for the goodies of the global marketplace.The largesse has spawned an $11 billion wedding industry, growing at 25 percent annually and beginning to rival the US industry valued at $50 billion.
The minimum budget for a wedding ceremony is $34,000, say wedding planners, while the upper-middle and rich classes are known to spend upward of $2 million. (The average American wedding costs $26,327.) This doesn’t include cash and valuables given as part of a dowry. [Link]
The latest fad is to stage the whole shebang on pontoons, putting family and friends on a veritable flotilla of flaunted wealth
If you consider the fact that India’s middle class are those considered to be earning “$4,545 to $23,000 a year”, weddings are priced comparably to an Ivy League education in the US. To “help out” banks are offering specialized wedding loans (at high rates, I’m sure):
GE Money India has introduced an “auspicious” personal loan, a quick and easy loan exclusively for weddings. [Link]
Of course, the more money you have, the more you want to show it off:
At a wedding held in a five-star New Delhi hotel last winter, the groom stepped out of a two-door BMW sports car, specially flown in from Europe for the occasion. Spanish flamenco dancers, fresh orchids from Thailand, ice sculptures, even second-tier Bollywood stars paid to mingle - all are just some of the flourishes seen at recent Indian weddings.
Forget being down-to-earth. The latest fad is to stage the whole shebang on pontoons, putting family and friends on a veritable flotilla of flaunted wealth. “We receive such ‘unusual’ requests all the time,” says Meher Sarid, a wedding planner in New Delhi. “It’s not unusual anymore…” [Link]
If this is overwhelming, don’t worry, there’s a vendor out there to help you with everything you need:
Gurgaon, a city built on new-economy money, will boast India’s first wedding mall in 2006, built at a cost of $16 million and with 400 stores. Eight more wedding malls are being planned around the country…. the number of participants in Bridal Asia has doubled to 80 and this October, she expects 60,000 visitors at the exhibition, which will sprawl over 40,000 sq. ft.. There are several such annual wedding extravaganzas, heralding the beginning of the wedding season with a mix of traditional and international offerings. Together, they rake in at least $50 million in sales.[Link]
I know it’s judgemental, but honestly, I’m appalled. Weddings were expensive enough for Indians before, but this is truly a hard burden to expect a middle-class Indian to bear. NRIs are one thing, but …




