A second genner does that fake, bad Indian accent which gets ad directors all hot and bothered. Watch clip one, two. Here are two more without the desi guy: three, four.
This T-Mobile campaign aimed at Boost is called ‘Poser Mobile.’ Hyphen has the scoop:
The three caricatures of a smoked-out Latino, slit-eyed, grinning Asian, and fat, pimped-out white guy are a new, interesting spin on using racial stereotypes to sell product. Instead of selling mainstream whiteness a la Aryancrombie and Fitch, T-Mobile is itself clearly trying to sell black hip hop cred. The implication of the ads is that whites, Latinos and Asians are not really hip hop, not really street, not really trustworthy. [Link]
I actually think the campaign is pretty funny (fake Ali G = parody of a parody), but the desi accent is incredibly bad, and the Asian caricature treads close to racism. Fer chrissake, get yer ethnic mockery right.
