Each year, the world’s movers and shakers — business leaders, politicians, journalists and others — meet in Davos, Switzerland for the meeting of the World Economic Forum. In past years, this has been a relatively pale assemblage of melanin deficient men and women, but no longer. India has arrived on the world stage, and like any debutante, wants to throw a coming out party to show it. Said Infosys CEO Nandan Nilekani, the head of a $3 million public-private promotional campaign called “India Everywhere,”

“The Indian economy was doing well. We were becoming the world’s back office. Our democracy is robust, yoga is globalized, Bombay Dreams ran on Broadway, Bollywood is hot, and spirituality is all the rage. So why aren’t we everywhere at Davos?” [Link]

Like any good promoter, the Indians know the importance of the goodie bag, although ironically they’re using old India to sell new India:

Waiting for visitors at their hotel rooms will be gifts from India — a pashmina shawl, an Apple iPod loaded with Indian pop and classical music, a piece of traditional art, some ayurvedic oils — along with a CD packed with all sorts of economic information about the country. [Link]

They’re also throwing a big party at the end of the conference. I wonder if they can get Elizabeth Hurley to show up in a sari?

Our democracy is robust, yoga is globalized, Bombay Dreams ran on Broadway, Bollywood is hot, and spirituality is all the rage. So why aren’t we everywhere at Davos?A highlight of the weeklong brain fest will be the gala soiree on Saturday, the conference’s closing evening. That’s when the contemporary and hip allure of the new India will be showcased in all its boisterous, vibrant glory. There will be dances by Bollywood choreographer Shaimak Davar, music by DJ-of-the-moment Aqueel, and songs by oldie-goldie Usha Uthup. Don’t forget to pack your Nehru jackets and satin saris, folks — Indians dress to the nines, and the style and flash of the country’s new designers will be on display. [Link]

While some people are calling for more modesty, the Indian executives plan to be as modest here as they are when planning a wedding:

Some see a sign of hubris in India’s new swagger. How can the country rightfully lay claim to the status of an emerging superpower when it still faces so many glaring problems, from massive poverty to deficient infrastructure to a huge public-sector deficit? What happens if the boom turns to a bust overnight, as has happened in places like Russia and Brazil?

[Infosys CEO] Nilekani brushes aside such concerns: “Yes, it could be an ego trip for India,” he says, “but you gotta be heard!” [Link]

It’s not all cultural propaganda, either. There will be a solid amount of education and economic information available as well:

Certainly, attendees at this year’s World Economic Forum can expect to see something of India everywhere, every day. The country has been designated as one of summit’s eight subthemes. Prominent Indian businessman Mukesh Ambani will co-chair the event, along with Peter Brabeck-Letmathe, chairman of Nestle.

Indian speakers will be featured in 60 of the conference’s 300 sessions. To put its best face forward, India has assembled a 115-strong delegation. That’s nearly four times the size of the Indian contingent at Davos in 2005 and enormous compared to China’s 30 delegates. The lineup this year will include India’s Finance and Commerce Ministers; the rulers of such states as Rajasthan and Kerala, which have become magnets for foreign investment; and some of the country’s most succesful businesspeople, including telecom king Sunil Mittal and financier K.V. Kamat.

India’s intellectuals and “beautiful people” will claim their space, too: Nobel prize-winning economist Amartya Sen will discuss his new book, The Argumentative Indian. Also in attendance will be Pheroza Godrej, art historian, environmentalist, and author of A Zoroastrian Tapestry: Art, Religion and Culture, as well as actress and activist Shabana Azmi. The socialite wives like Parmeshwar Godrej will arrive, as usual, with their minks trailing behind them. Most Indians will converge on the Central Sporthotel in Davos Platz, where they’ll take over the bar, as in years past, and sing late into the night. [Link]

Next stop, the Trilateral Commission! [Via PSDBlog]