Every desi Superbowl party you go to next year will feature these I’m sure. After all, they are both “spicy” and “curried.” What more could we ask for?
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Oh yeah. Break me off some o’ that. |
In an attempt to win the snack food dollars of Canada’s largest ethnic groups and address a desire for stronger flavours, Frito Lay Canada Inc. is launching a new line of Asian-inspired potato chips and snacks.
Bags of wasabi- and spicy-curry-flavoured potato chips will be hitting grocery store shelves in Toronto and Vancouver this month, supported by a targeted marketing campaign in Chinese-language newspapers and television stations…“[In Asia] they have a plethora of different snacking options — nuts, meats, those kind of things are much bigger from an Asian perspective. So the challenge for us was to find the perfect intersection between the flavours and tastes they like and something Western, which is the potato chip…”
In the Greater Toronto Area alone, South Asians annually spend $12.6-billion on retail goods and services and Chinese consumers spend $12.2-billion, according to Prasad Rao, a partner at Rao Barrett and Welsh, a Toronto advertising firm that specializes in multicultural marketing.
“I think the communities will want a lot more,” said Mr. Rao, who added that the tastes of Asians and South Asians have been largely underserved by mainstream food companies. [Link]
Our liberal Canadian neighbors always get to have more fun than us. Will American markets also demand a curry Lays? With so many flavors to choose from why would one remain monogamous?
In April, Frito Lay will launch it’s own version of shrimp chips. The Styrofoam-like morsels, which are often served in Thai restaurants…
Mmmmmm. Styrofoam….
However, I wonder, how will these compare to the snacks from the local Patel Brothers store in Rockville, MD? That’s what my parents shove in front of me whenever I go home.
