My buddy Chiraag of Pardon My Hindi has just posted a kick-ass second issue of Samachar, a superpremium, arty site which is the Häagen-Dasz of 2nd gen desi mags:
- A scandalous, side-by-side audio comparison of ‘Don’t Phunk With My Heart,’ a Black Eyed Peas Grammy winner, with the song it plagiarized, ‘Ae Nau Jawan Sab Kuchh Yahan’ from Apradh. The catchy melody is a shameless copy. Listen for yourself.
It’s not a sample, it’s the entire melodic backbone of the song, almost entirely unchanged. Royalties? Nope. Americans really are learning from Bollywood.
- A video clip of NYU dosa man Thiru Kumar composing his mirch-e-frisbees while wearing a jacket with a big, LTTE-esque airbrushed tiger on the back
. Yes, he listens to M.I.A.Out-of-Office Tiger
- A stylish trailer for call center documentary John and Jane:
The most startling character is the re-named Naomi, a Gujurati girl who bleaches her skin and hair and speaks with an American accent even outside working hours. [Link]
- A self-promotional photo essay of PMH stickers pasted throughout San Francisco by friends of the artist
I really love this site’s aesthetic. The photos are ginormous and animated in a flipbook format. Raag loves his fabric textures and Billyburg blue-on-brown palette. The Meena Kumari (?) sticker still looks like she’s post-orgasmic. He’s got some new shirts big-upping ’70s Bollycomposer duo Anand-Kalyan (licensing issues?), who composed the song the Peas lifted.
IMO this biz plan is brilliant. By pairing Anand-Kalyan audio clips with related tees, Raag educates Bollyhip clotheshorses in a much more engaging way than the tiny back story on a Ben & Jerry’s.
Here are a few unsolicited suggestions:
- It’s crying out for a comments feature
- The concept, design and story ideas are great, but the writing needs more of an edge
- More, please! The site looks like a labor of love with eons invested. What Raag needs is some people to help with the gorgeousness (hint, hint).
Related posts: Everyone recycles, Tiffinwalla in New York, The peacock, The tao of Manschot




