An article in Indolink today caught my eye because it examines something very familiar to most SM readers, Christian Evangelicals attempting to convert Hindus, except in a very different context than usual. The setting of these conversions isn’t rural India but American college campuses:
…there is increasing evidence that Christian evangelical groups are aggressively targeting Hindu students in American college campuses for conversion.
In fact, a sampling of Asian American-identified evangelical fellowship websites reveals mission statements targeting Asian and Asian American students for outreach and membership, while simultaneously affirming a non-race-specific evangelical identity.
There is evidence that large numbers of Asian American college students are turning to a personal relationship with Jesus Christ through the encouragement and support of national and local prayer and Bible study organizations. Alongside the large national organizations, there are numerous local bible studies and fellowships that are often sponsored by local churches and are ethnic specific…One reason for the present renewed aggressive effort is that, unlike other Asian Americans, Hindu-Americans have staunchly resisted efforts at conversion. Also, unlike other Asian Americans who are becoming increasingly associated with evangelical Christianity on college campuses, Hindu-Americans have their own campus groups such as Hindu Students Federation.
Nevertheless, evangelical “parachurch” organizations like Campus Crusade for Christ (CCC), The Navigators, and IVCF are soliciting large numbers of students to their weekly bible studies, prayer meetings, and social events. There is no doubt that Asian Americans - especially Korean and Chinese - are becoming increasingly associated with evangelical Christianity on the college campus. The hope is that Indian-Americans will follow suit. [Link]
I don’t particularly care if someone that follows Hinduism decides to convert to Christianity. The idea that someone is born into a religion has always seemed rather silly to me, as does a notion I have previously read on our comment boards which declares that “white people can be real Hindus.” Religion should be a personal choice. In the context of America you definitely can’t accuse Evangelicals of taking advantage of poor or illiterate people. College students aren’t typically poor (although most are now illiterate). The real reason I found this article interesting is that it contained strategy advice on how-to, and how-not-to convert a Hindu.
“Do not criticize or condemn Hinduism. …. Criticizing Hinduism can make us feel we have won an argument; it will not win Hindus to Jesus Christ…Never allow a suggestion that separation from family and/or culture is necessary in becoming a disciple of Christ. …Avoid all that even hints at triumphalism and pride. …Do not speak quickly on hell, or on the fact that Jesus is the only way for salvation. …Never hurry. Any pushing for a decision or conversion will do great harm. …. Even after a profession of Christ is made, do not force quick changes regarding pictures of gods, charms, etc. …Do not force Christian ideas into passages of Hindu scripture. … Empathize with Hindus. …. Learn to think as the Hindu thinks, and feel as he feels…. Those who move seriously into Christian work among Hindus need to become more knowledgeable in Hinduism than Hindus themselves are…A new believer should be warned against making an abrupt announcement to his or her family, since that inflicts great pain and inevitably produces deep misunderstanding……” [Link]
That’s some good stuff. It’s like finding a general’s battle plans. :)
Christian evangelist Rajendra Pillai of Clarksburg, Md. adds a few more specific pointers:
Pillai observes, “We can effectively reach Asian-Indians by knowing a little about their culture, beliefs and practices. First and foremost, we need to learn as much as possible about Hinduism.”
And he offers the following pointers:
”The Indian culture is highly collectivist. This means that most Indians will consider their acceptance of the Gospel in light of how it will impact their families and friends. There is also a strong possibility of being rejected by family members if a person changes his or her religion. Chances are you will not get an immediate response. Be prepared to walk with and support your Indian friend if he or she wrestles spiritually.
“As Indians come from a collectivist society and yearn for community, many will be open to coming to church if it means being a part of a community where people are genuinely concerned about each other. You might start by inviting them to less-threatening events outside of a Sunday church service.
“Most Asian-Indians yearn for community. Coming from a collectivist society, they have a tough time adjusting to the American individualistic culture. This is where Christians can step in, and the church can become the community they are seeking…” [Link]
Nobody better try and turn the comment section into anti-Christian rants. That isn’t what this post is about. I find strategic plans fascinating whether they be military, political, or business related. I found this article educational because it shows a religious strategy laid bare. It is also something that many of us who walk across college campuses every day see in action.



