By now, most readers probably know that Indra Nooyi is being promoted to the CEO of PepsiCo, a company with $38 billion in revenues. She’s been mentioned several times before on Sepia Mutiny, mainly in response to comments she made at a graduation ceremony at Columbia Business School last year. (There are several other posts on her as well.) And Manish had a solid post on her recent promotion this past Monday on Ultrabrown.
I draw two conclusions from her success. First, you can be a working mother and climb the corporate ladder while raising kids (Indra has two, who are I believe in their early/mid teens). Second, you can get ahead in the American corporate environment without sacrificing who you are culturally.
On the first point, there have been many recent stories about the difficulties facing powerful women. Maureen Dowd, for instance, recently published a book called Are Men Necessary?, where (among other things) she talked about the difficulty some women face in dating and/or marrying men who are less powerful or successful than they are. But a growing number of “power moms” are also flat-out powerful. And they do it without sacrificing their connection to their kids, as I think Indra Nooyi’s Nintendo policy proves:
She views PepsiCo as an extended family and everybody at the company is there to help in every way possible. Sometime ago, when Indra was traveling, her daughter would call the office to ask for permission to play Nintendo. The receptionist would know the routine and ask: “Have you finished your homework? Have you had your snack? OK, you can play Nintendo for half an hour”. She then left a voice message for Indra saying “I gave Tara permission to play Nintendo”. (link)
Have you had your snack? Ok, go play. Momma has to go acquire a multinational or two and pacify the Indian media regarding the recent pesticide allegations.
Secondly, you don’t have to sell yourself out and tell everyone your name is “Bob” if it’s really Balwinder. Nooyi’s story about getting her first job in the U.S. after completing her Master’s at Yale is illustrative:
A story of this determined girl, who while studying in Connecticut, worked as a receptionist from midnight to sunrise to earn money and struggled to put together US$50 to buy herself a western suit for her first job interview out of Yale, where she had just completed her masters. Incidentally, she wasnt comfortable trying out a formal western outfit and ended up buying trousers that reached down only till her ankles. Rejected at the interview, she turned to her professor at the school who asked her what she would wear if she were to be in India. To her reply that it would be a sari, the professor advised her to be yourself and stick to what she was comfortable with. She wore a sari for her next interview. She got the job and has followed this philosophy for the rest of her career. (link)
And she’s not afraid of letting people know she is a practicing Hindu:
She lives with her husband and two daughters in Fairfax county, Connecticut. If you ever visit her Connecticut home, do remember to take your shoes off before entering. If you forget, at least remember to take them off before entering the large puja room where a diya is lit and the inviting air of incense greets you. She keeps an image of Ganesha in her office, and in fact, some PepsiCo officials visited India and received similar images besides being told of the Hindu belief about Ganesh being the symbols of auspicious beginnings. Many of them now keep images of Ganesh in their offices! Nooyi attends PepsiCo board meetings in a sari; for she believes the corporate world appreciates people who are genuine. (link)
Genuine, huh. I haven’t had that experience with the corporate world. ;-) But more seriously, the point is valid. One can acculturate without assimilating; it is possible to get ahead in life without selling yourself out to the image people expect you to inhabit. There’s no reason to be defensive about being a vegetarian, or preferring mango lassi to martinis, or cricket to baseball… and on and on.
Best of luck to Indra Nooyi!




