It sounds pretty simple:

1) Put up a website called “India’s Hottest College Chick Contest

2) Sit back in Chandigarh, Punjab (where the owner of this site resides) and collect all the “hot chick” pictures emailed in.

It makes me wonder why we didn’t call our website “America’s Hottest Desi Blog-Lurker Contest” (although I may still lobby my bunkermates for this change).

Does anyone actually fall for this kind of crap? I had questions:

1. What is India’s Hottest College Chick Contest?

- India’s Hottest College Chick is an all-online contest. The contest shall take place totally online. The contest shall be full of interactive content, contestant related stuff, games, debates, interviews, clips, podcasts, vote-outs, attitude and loads of masala! The winners shall be adjudged on the basis of voting only. The contestants shall actively interact with the audience.

2. Who wins the contest and how?

- As stated earlier the contestants who remains till the end i.e the one who survives throughout the vote-outs and the contests shall be the winners. The top five shall be awarded prizes. The last remaining shall win the grand prize of Ddamas Jewelry set….

3. Can I participate?

- Ofcourse! You must follow the minimum eligibility criteria of being a girl first(Phew!). [Link]

If I use the phrase “kids these days!” does that mean I’m officially old? But seriously, what the hell? Can any dude with a web address become the next Hugh Hefner? And this little entry from their blog made me squirm:

Just a 48 hours after opening up with the registrations and a few (Indian)Broadband issues later we’re finally on! With nearly 57 registrations the moderators Raman and Ish are having a busy time compiling and reviewing profiles and sending approval mails. [Link]

“Compiling and reviewing?” Is that what they call it nowadays?