I’ve never seen a movie starring Shilpa Shetty. I’ve never watched Big Brother. I had no idea until this post on SepiaMutiny that Shilpa Shetty would be on Big Brother. Frankly, I didn’t read it because I didn’t care.

So why, in in the name of all that is sacred, have so many of my conversations in the past few days involved the unholy combination of a mediocre Bollywood actress and a revolting reality show?

Sajit recently tackled the growing controversy surrounding the show, so please refer to his post if you need to catch up. That’s were it began for me.

Then Mr. Cicatrix and I randomly channel-surfed our way to a ABC Nightline News segment on the how Shilpa’s quiet dignity was “Uniting India’s Warring Muslims and Hindus.” So sixty years after Partition, THIS is what finally unites?!

190_britain_2.jpg The House of Commons has weighed in. Tony Blair. The British Chancellor of the Exchequer. The Indian Parliament has lodged a formal complaint with the British government. All this over remarks variously described as “girly rivalry,” “bullying,” and “racist abuse.” (link) Remarks made by people so stupid, one thought “Winston Churchill was the first black president of America.” (link)

The talking heads pontificated and culture critics scibbled op-eds. Is it jealousy? Class conflict? Bigotry? Ignorance? (link). Insecurity? Stupidity? (link). A set-up by the show’s creators? (link). Shilpa’s own fault? (Yep. Germaine Greer said it).

The semiotics of racism, of “poppadoms,” “can’t even speak English,” “Shilpa Fuckawallah” and “live in a house or a shack,” have been tossed about selectively and dissected to the point that it’s all just meaningless chatter.

So it was a relief and a surprise to read Martin Jacques’ article in the Guardian (thanks ultrabrown). Jacques, a Fellow at the Asia Research Center at the London School of Economics, roots around the muck to find a very solid reason for why this show is more than a tempest in a teapot, why it resonates so violently in Britain and abroad:

The test of our behaviour, of how racist we are, is no longer what the white British think. That started to change with the self-awareness and growing confidence of our own ethnic minorities. But the matter does not end there. The test now, in this instance, is what Indians in India think, how they perceive us.

As Goody raged and railed against Shetty on Wednesday night’s TV broadcast, she was like a cornered animal, lashing out in every direction against something she clearly detested but also feared and felt threatened by. She was confronted not only with the Other, but a hugely self-confident Other. What could be worse? It was a metaphor for the world that is now rapidly taking shape before our very eyes. (link )

I think he nails it.

To go back to that “poppadom” business:

Racism always exists cheek by jowl with, inside and alongside culture and class. As a rule it is inseparable from them. That is why, for example, food, language and names assume such importance in racial prejudice. And that has certainly been the case in Big Brother. Food is a signifier of difference: so are names, so is language. So Jade and her sidekicks homed in on Shilpa’s cooking and choice of food, made fun of her name and refused to learn it. And with food came the suggestion that Shilpa’s hygiene left something to be desired, that she was unclean (she had touched the food, it was claimed, and “you don’t know where her hands have been”). In other words, not only was she different, but she came from an inferior civilisation.

Th world is changing:

Almost from the outset, Big Brother’s racism has had a new and novel dimension. Because Gordon Brown was in India at the time, and was asked about it during his trip, the issue immediately acquired an international dimension. In an earlier era, of course, this would have been dismissed as of no consequence: the natives could safely be ignored. But no longer. We saw this just a year ago in relation to the Danish cartoons and their ridicule of Islam. Europe used to ignore what the former colonial world felt. There was no feedback loop.

I’ve been waiting for this for a long time - the dawning awareness that the “third world” is no longer silent or passive. The realization that “the Other” can speak for itself, quite well, thank you. The acknowledgement that we are here, we are watching you, and we will not be ignored.

Please read the full article here. You might disagree, but it’ll be worth it.

UPDATE: The BBC (thanks Ennis!) reports that the Mayor of London, Ken Livingstone said he was “delighted” that Jade Goody was voted off the show with 82% of the vote.

“You can imagine the uproar there would have been in this country if, say, Keira Knightley had been being abused in a Big Brother house in India.”
He added that India is the second biggest investor to London after the US and that without last night’s protest vote, there “would have been a lot of harm to people’s jobs”.

This further underscores the point made in the Guardian article:

India is a rising giant; we can no longer afford to ignore, as we once did with impunity, the views and feelings of a country that represents one-fifth of humanity.

This is HUGE. The economic factor appears to be the decisive one, but Indian investment wouldn’t be a concern if there hadn’t been an outcry in India about the ethnic slurs. Get on board, people! This isn’t really about parsing the racism of “the Indian” or whether Shilpa irritated you personally. It’s about how casually people in the third world, “foreigners,” were dismissed and ignored. It’s about how that is finally, maybe, changing.