Don’t believe uncles and aunties when they say that nobody celebrates Valentines Day in India. Not only is romance a bloomin’, but it has some help from unlikely quarters.
First, Shiv Sena is (again) offering to come to the assistance of lurv: 
… hardline Hindu groups have threatened to marry off young couples meeting in public places like parks and restaurants Feb 14. [Link]They will not manhandle or threaten the Valentines, or vandalise the greeting card shops tomorrow. “The lovers have mistaken Shiv Sainiks to be the heart-breakers. We permanently unite the hearts….” says Shiv Sena District President Gulshan Kumar.
If there is any opposition for the marriage of lovers from their family, Shiv Sainiks stand by them. But the couples should belong to Hindu religion. [Link]
The loophole in this plan is obvious though, leave your ID at home and voila! An entire town of Mary Joshuas and Jacob Abrahams out on dates! [Yes, I know the threatening to forcibly marry couples isn’t new - they did it last year as well]
This being India, mobilization is met with an apposite counter:
… two women’s groups, belonging to the Sawarna Samaj Party (SSP) and the Rashtriya Secular Manch (RSM), have decided to take on those threatening to oppose Valentine’s Day … the RSM has decided to form baton-wielding groups of women to dissuade Bajrang Dal activists from disturbing lovers Wednesday on the Valentine’s Day. These women’s wings have declared to provide the necessary security to citizens if the state government fails to do so. [Link]
I’m sure they will get a lot of calls for their service too — “Quickly! Send 4 or 5 women to the park by the IIT men’s hostel! There are couples being oppressed by the RSS Shiv Sena!” Who knew that crying wolf was a great way to meet women?
It’s not just politicos though, even commerce is getting into the act. I had thought that Bangalore was a cold hearted city, named after boiled beans, with only 0s and 1s running through its veins, but I was wrong:
Indian firms have exported a record 100 million stems of roses this year … Bangalore’s unique climate — cool Decembers with mild sunshine — earned for it a reputation in red roses that South of France has for fine wine.. [Link]
And Indian firms are even trying to get into the US market, via Africa:
However, the big market — US — was beyond grasp. Great distance, high freight cost, and mean taxes kept it out of India’s range. The heights of Ecuador and Columbia had the run of the American market.Several firms, including Karuturi Networks, have been acquiring and growing in Ethiopia and Kenya, countries which have a good floriculture legacy, in addition to enjoying tax holidays for exports to Europe and US. In the next few weeks, likely acquisitions in Kenya and US will make Karuturi, whose flowers are already available in Safeway and Wal-Mart, the world’s largest rose grower. [Link]
With UK cabinet ministers publically encouraging Brits to buy their roses from Kenya, I’m sure more Indians are going to love Valentines Day, or at least the sound of the cash register that accompanies it. I have faith that the forces of commerce will gradually overcome the reactionaries … what’s not to love about the almighty dollar?
Previous posts: Hindus and Muslims find common ground, The state of union




