Cricket mania in India has produced a new Indian superhero, ‘Sachin Tendulkar - the Master Blaster’:

India’s Sachin Tendulkar is set to appear as a superhero in a new range of comic books, animation and games. The cricketing legend has linked up with Virgin Comics and his character will wear body armour and wield a flaming cricket bat. [Link]

Ummmm …. guys? You’re not helping the rep of desi men any. He’s short, has a stiff bat on fire, and is associated with Virgin? Great … But wait, it gets even better:

… two years ago had a stage musical about him called Main Sachin Tendulkar [Link]

Just imagine little Rajiv, playing in an American sandbox with his Sachin Tendulkar action figure.

Joe: I’ve got a GI Joe! What’s that short geeky looking thing?
Rajiv: I’ve got a Sachin Tendulkar! He plays cricket!
Joe: GI Joe has a gun. See, he can shoot bad guys with it.
Rajiv: Sachin has a flaming cricket bat! And when I play, I sing songs from his musical. Isn’t he awesome?

Doesn’t Gotham Chopra know how many years of therapy poor Rajiv is going to have to pay for?

On the other hand, this I think is really cool. He’s flying 115 kites, strung together, with photos of the various members of the cricket team on each one. How could you get beat up in a sandbox for this?