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June 22, 2007

Kingfisher Airlines -- coming soon to the U.S.News

I always find it a little suspect when people try to do novelty airlines, maybe because I’m one of those paranoid people who, even after years of flying and hundreds of flights, still routinely thinks “We’re all going to die!” at least two or three times on any given flight. Thus, I will never fly the now-grounded “Hooters Air,” even if it does come back. (Guys, keep your eyes on the… cockpit? please?)

Kingfisher Airlines might end up as a better bet, but as might be proper in an airline that emerged out of a beer company, if I do ever fly with them I’ll still probably feel compelled to smell the pilot’s breath before I take my seat. Apparently, Kingfisher Airlines, one of India’s newer domestic carriers, has signed a deal with Airbus to buy several jumbo and superjumbo planes, with an eye to entering the international market. The move is part of a general boom in international travel to India (which has been up by about 40% this year alone).

The New York Times article about the event spends as much time talking about the lifestyle of Kingfisher’s flamboyant CEO Vijay Mallya, as it does considering the economic viability of the venture (they do note that Kingfisher Airlines has yet to turn a profit as a domestic carrier in India):

Mr. Mallya personally is the sort of unfettered corporate czar that many American boardrooms have not seen in at least half a century. He surrounds himself with a close group of longtime advisers, wears copious diamonds, holds business meetings at his house until 5 in the morning, winks at female journalists and flaunts the “good times” corporate motif in most aspects of his life.

At home, a Mercedes, a Ferrari and a Bentley are parked in his driveway. His ornate living room is filled with silver gilded furniture and art objects like a marble statue of a nymph-like woman, as well as a Picasso sketch. His CD collection includes dance, lounge and party music.

A group of largely silent young women clad in white deliver drinks, answer phones and clean up ashtrays. (link)

Kya baat hai. Vijay Mallya seems to be a mix of new-school Indian self-confidence and ambition (this is a huge endeavour), and a kind of old-school, “ladies’ man” absurdity that seems to have come out of some 70s Bollywood movie. Even the attractive female flight attendants are a big part of the company’s marketing campaign, which seems like an obvious Vijay Mallya touch (see this article).

In general, I have to say that Kingfisher’s “keep the good times rolling” marketing campaign simply isn’t appealing to me. From an airline I really want the boring things — professionalism, competence, and yeah, safety — not so much “party time.”

But is he perhaps appealing to a real demographic, one that’s a bit less stodgy and paranoid than me? Are people really going to fly Kingfisher “Good Times” Airlines to go to and from the Desh?

amardeep on June 22, 2007 05:44 PM in Business, Humor, News, Travel · T·r·a·c·k·b·a·c·k address · Direct link · Email post



74 comments

 1 · Rahul on June 22, 2007 06:27 PM · Direct link · “Quote”(?)

I think of Mallya as India's Branson. He runs a portfolio of businesses that are not necessarily connected with each other, but all driven by his flamboyant image.

As for KF, I've flown it in India and found them pretty good, but they are certainly no Jet Airways. The one thing I found silly was the attention they'd devoted to a frill such as personalized TV screens on seat backs, but the programming was abysmally poor.


 2 · ak on June 22, 2007 06:37 PM · Direct link · “Quote”(?)

amardeep, i thought kingfisher was sort of the desi version of virgin atlantic - when VA started, part of what appealed to the passengers were all those extra perks that you couldn't find on other airlines, and that really do make the journey more fun and tolerable. even things like the in-air announcements on VA are a break from the usual, but i didn't think they slacked off on any of the safety or competence measures - they just didn't make it seem as boring or routine as the other airlines. i've heard from several different people that KF is quite similar in this vein, though i haven't flown it myself. it's also appears a bit more expensive, but i think these days many people would be willing to pay more for air travel that gives them something extra to ease the journey.

as for mallya, he has a sort of interesting (i'll leave it at that) image, but he made a rather uncool statement about homosexuals recently.


 3 · Tambram on June 22, 2007 06:37 PM · Direct link · “Quote”(?)

Every redblooded Indian male including self have done three things without fail -

1. Letch at the Kingfisher airline airhostess - proven fact that these ladies are the hottest in the industry & wear shortest skirts
2. Buy the Kingfisher Calendar - Huge business for Mallya - this calendar hangs in every single male hostel. Everybody adult Indian male has one. The cost of shooting models for this calendar is more than making a low-budget Bollywood movie. Its a huge glamourous affair.
3. Drink Kingfisher Lager Beer - probably the only useful liquid to come out of Indian subcontinent.

All Mallya does is do various permutations of 1,2 and 3. Hire calendargirl as hostess. Uske haath main beer pakda do. Put her on airplane in skimpy costume, and voila, $$$$


 4 · Rahul on June 22, 2007 06:43 PM · Direct link · “Quote”(?)

I wouldn't judge KF by the slogans. KF is a pretty efficient airline, second only to Jet, and far better than the other budget airlines like Deccan/Spice/GoAir. It is often cheaper than Jet and Indian but I don't think it covers as many routes. There's a clear price-reliability tradeoff in Indian airlines, and you just need to figure out what premium you place on the amount of time you have to wait at the airport for your flight to take off.

ak, what did he have to say about homosexuals? That seems out of character for him, but maybe he felt his swaggering masculinity was threatened or something?

Tambram, I found Jet's stewardesses classier than KF's tarted up versions. As for (3), it might be true, but 'tis a sad state of affairs indeed. But lagers suck in general, and most beers in tropical countries are lagers, so not much hope there. I haven't had feni ever, want to try it on my next trip.


 5 · Kush Tandon on June 22, 2007 06:52 PM · Direct link · “Quote”(?)

Are people really going to fly Kingfisher “Good Times” Airlines to go to and from the Desh?

You bet, I will.

Vijay Mallya is a very astute businessman.


 6 · Mytri on June 22, 2007 06:58 PM · Direct link · “Quote”(?)

Yahoo!! But they said something similar about Jet Airways. We were waiting to fly on Jet. My kids absolutely love the breakfast they serve between Bombay--Bangalore :-). So much more nicer after flying NWA ;-) across the seven seas.


 7 · ak on June 22, 2007 07:03 PM · Direct link · “Quote”(?)
ak, what did he have to say about homosexuals? That seems out of character for him, but maybe he felt his swaggering masculinity was threatened or something?

the question was actually neutral - he was asked what he thought of homosexuality, and he sort of made this face and said yuck, or something to that effect. the question wasn't loaded, or qualified, or questioning his sexuality, so i was quite surprised by his reaction.


 8 · VG on June 22, 2007 07:08 PM · Direct link · “Quote”(?)
I always find it a little suspect when people try to do novelty airlines, maybe because I’m one of those paranoid people who, even after years of flying and hundreds of flights, still routinely thinks “We’re all going to die!” at least two or three times on any given flight. Thus, I will never fly the now-grounded “Hooters Air,” even if it does come back. (Guys, keep your eyes on the… cockpit? please?)

About Hooters Air...

Novelty, low-price airline stops flying MYRTLE BEACH, S.C. (AP) — Hooters Air, the novelty, low-priced carrier featuring women flight attendants in orange short-shorts and tight T-shirts, will be grounded beginning next month except for private charters out of Winston-Salem, N.C.
Hooters Air will focus on charters for tour groups and sports teams, founder Bob Brooks and president Mark Peterson told The (Myrtle Beach) Sun News for a story Wednesday.

How many men in those sports teams are married or in committed relationships?

It would help if the media and corporations/companies like airlines of all things would encourage partners to be be chaste and faithful to their significant others. What is the need to tempt the eye to roam by requiring your employees to wear short-shorts and tight T's?

I'm not a Muslim but the prophet Muhammed adviced men to not look twice upon a passing woman once your eyes have roamed towards her the first time in a lustful manner. I think this was good advice in keeping with the ideals of chastity and faithfulness to one's spouse which are valued in Islam and other religions.

Although I'm not a promoter of covering one's body extensively as with veils, burkhas, chador, etc, still, I'm against the idea of it being a requirement to wear revealing attire on the job, such as the one described above, as well as the bikinis required of professional female volley ball players (they are required by the laws of that game to actually wear very revealing bathing suits or very short shorts and T's --- regular shorts and baggy T's are not allowed - can you believe that??? And this is supposed to be the world of "professional" sports!).

The outside world is tempting and competitive enough. We don't need major corporations encouraging men to lust after women other than their own partners! This goes for women as well but I've yet to hear of a "family" restaurant or airline titled "HUNG" where the waiters are wearing tight speedos to show off their genital size to the patrons.

"There is no harm in looking" - agreed. But shouldn't a society value and promote fidelity and satisfaction in the home? And if a society does indeed value that - wouldn't the sexualization of professional jobs not even exist?

It's like saying, "go ahead married men! it's alright to lust after women other than your own wife".

Although I'm not a Christian, Jesus said that he who has lusted after a woman in his mind has also committed a type of sin, or something like that. I don't think he meant it to condemn that person, but to show us the power of mind over body, or the power of mind over action.


 9 · Rahul on June 22, 2007 07:39 PM · Direct link · “Quote”(?)
Yahoo!! But they said something similar about Jet Airways. We were waiting to fly on Jet. My kids absolutely love the breakfast they serve between Bombay--Bangalore :-). So much more nicer after flying NWA ;-) across the seven seas.

Jet ran into trouble because I think JetBlue complained that the names would create confusion in the marketplace. Also, I heard that JetBlue alleged that some of Jet's funding, which came from businessmen in the middle east, might be tainted. I am not sure I am correct on the details of the second part, though.


 10 · Rahul on June 22, 2007 07:41 PM · Direct link · “Quote”(?)

Well, neutral or not, his reaction seems pretty immature. I guess the only acceptable bon vivant behaviors are the ones permitted by God.


 11 · Rahul on June 22, 2007 07:49 PM · Direct link · “Quote”(?)
From an airline I really want the boring things — professionalism, competence, and yeah, safety — not so much “party time.”

Surely, what I want is a fun, safe airline that employs both John McClane and Dr. Rumack. Yippee-ki-yay!

What did you say, Amardeep? I shouldn't call you Shirley?


 12 · VG on June 22, 2007 07:57 PM · Direct link · “Quote”(?)
In general, I have to say that Kingfisher’s “keep the good times rolling” marketing campaign simply isn’t appealing to me. From an airline I really want the boring things — professionalism, competence, and yeah, safety — not so much “party time.”

That's probably because you are a chaste and loyal man who is in love with and attracted to his wife and does not need any distractions to divert your attention away from her. We need more men like you.

(Is Kingfisher also requiring it's female staff to wear skimpy outfits? Has Hooter's faired well in India? I read something last year like they were going to open up restaurants over there).

But is he perhaps appealing to a real demographic, one that’s a bit less stodgy and paranoid than me? Are people really going to fly Kingfisher “Good Times” Airlines to go to and from the Desh?

I can just imagine what sort of "demographic" that would be. I'd be willing to fly it if it's prices are good, and also just the novelty of finding out what sort of "demographic" travels on it.


 13 · Upbhransh on June 22, 2007 08:12 PM · Direct link · “Quote”(?)

As Rahul said, Maalya is known as Branson of India and I think he does takes inspiration from him . I have traveled in both KF and Virgin airlines and both are very similar.
While traveling in India, its always a big difficult for me to choose between Jet and KF. KF has the hottest air hostesses and Jet has the best food! But somehow I end up choosing Jet more often then KF, I guess I have my priorities all messed up :(


 14 · Upbhransh on June 22, 2007 08:18 PM · Direct link · “Quote”(?)
Also, I heard that JetBlue alleged that some of Jet's funding, which came from businessmen in the middle east, might be tainted. I am not sure I am correct on the details of the second part, though.

Yeah I heard JetBlue alleged that Jet is getting funding from terrorists (Dawood Ibrahim) and it more or less barred them . They were planning to contract with an American company so that they can fly upto England as Jet, and later on trans Atlantic flight,change the airline name to an American one. Desi and water, always finds its way :).


 15 · Sandeep on June 22, 2007 08:19 PM · Direct link · “Quote”(?)

Will I be able to have a mile-high Scotch?


 16 · RC on June 22, 2007 08:23 PM · Direct link · “Quote”(?)

Luring air travellers with flight attendant hotness is so 1960s. I mean c'mon!!!

Good airline is the one with, good on-time performance , helpful ground staff and competant pilot (who are not drunk :-) )


 17 · Amardeep on June 22, 2007 08:24 PM · Direct link · “Quote”(?)

Gentlemen,

I think what I forgot to point out is the fact that people going to and from India tend to be mostly families, often families with kids. Also plenty of grandparents going to and from their adult children's places. The vibe is often very conservative & nostalgic...

Either this is a new market (single people, mainly men) he's chasing, or he's kind of taking a risk.

Then again, if he's mainly aiming for something analogous to Virgin Atlantic, it should work (especially if they have personal entertainment/video centers throughout the plane -- Air India is probably DECADES away from installing those!).


 18 · VG on June 22, 2007 08:26 PM · Direct link · “Quote”(?)
KF has the hottest air hostesses and Jet has the best food! But somehow I end up choosing Jet more often then KF, I guess I have my priorities all messed up :(

Does it have any air hosts? How are they?


 19 · VG on June 22, 2007 08:32 PM · Direct link · “Quote”(?)
Gentlemen,

I think what I forgot to point out is the fact that people going to and from India tend to be mostly families, often families with kids. Also plenty of grandparents going to and from their adult children's places. The vibe is often very conservative & nostalgic...

Exactly. A father or mother's top priority when travelling is safety for their kids.

Grandparents need not be bothered with the looks of the air-staff, unless they are widowed/divorced.

One wonders again what demographic he is catering too.

As a semi-single young woman, I wouldn't mind some male eye candy while travelling. But I'm not married so my oooogling could not be counted as "visual cheating" or "mental infidelity".

Otherwise, for married men and women, do any of you really care what the air staff looks like on your trips?


 20 · Upbhransh on June 22, 2007 08:35 PM · Direct link · “Quote”(?)
I think what I forgot to point out is the fact that people going to and from India tend to be mostly families, often families with kids. Also plenty of grandparents going to and from their adult children's places. The vibe is often very conservative & nostalgic...

Either this is a new market (single people, mainly men) he's chasing, or he's kind of taking a risk.

Its actually not racy or anything. There are pretty air hostesses but they were not wearing anything ultra revealing (just chic!) and I didn't find the ambiance to be offensive to the conservative gentry, but may be (just may be)some people can get uncomfortable in traveling in an Airline named after a liquor.


 21 · Rahul on June 22, 2007 08:38 PM · Direct link · “Quote”(?)

Amardeep, don't be narrow minded about happenings related to airplanes. Maybe nostalgia really means a yearning for the days of Helen?


 22 · Upbhransh on June 22, 2007 08:39 PM · Direct link · “Quote”(?)
Does it have any air hosts? How are they?

Sorry no clue :D. But this made me thinking, if I was a executive there, I would propose a "Ladies compartment" ala Railways, can generate some serious revenue for airline and employment for struggling male models !

As a semi-single young woman,
So are u like allowed to semi mingle?

 23 · Rahul on June 22, 2007 08:47 PM · Direct link · “Quote”(?)
It would help if the media and corporations/companies like airlines of all things would encourage partners to be be chaste and faithful to their significant others. What is the need to tempt the eye to roam by requiring your employees to wear short-shorts and tight T's?

That's because airline owners are laughing their sick f*cking ass off. They are tightasses! They are sadists! They are absentee landlords!


 24 · VG on June 22, 2007 08:49 PM · Direct link · “Quote”(?)

As a semi-single young woman,

So are u like allowed to semi mingle?

I'm allowed to gaze admiringly and not be labelled dis-loyal or caulous.


 25 · Legionary Pullo on June 22, 2007 09:56 PM · Direct link · “Quote”(?)


Size X woman in size X dress = hot
Size X woman in ultra-short size (X-4) dress = KF stewardess
And they didn't look very happy.

Of course, I'm extrapolating from my sample size of 3.


 26 · Jet on June 22, 2007 10:59 PM · Direct link · “Quote”(?)

w.r.t to Jet airline flying to the US, the beef wasn't with Jetblue -- but an airline registered as Jet Airways in the U.S.. That airline didn't own any planes though. Jet will be flying to Newark this summer.


 27 · Mytri on June 22, 2007 11:14 PM · Direct link · “Quote”(?)

A little research and presto! Jet will be flying from Newark starting August 5. Fares to Bangalore were 1309 for August. I just paid 2000 for my son to fly to India to see the grandparents!!!!!!


 28 · GC on June 22, 2007 11:48 PM · Direct link · “Quote”(?)


cross branson and bappi lahri and you get mallya.

geezers could use eye-candy, kids will have role models to ape and to cut down their obesity! and you bet ralph fiennes will have a frequent flyer card.

though why do people fly air-india still? my one and only time.. a bellyslapped victim of an air-india mostess...it hurt!


 29 · Nanda Kishore on June 22, 2007 11:55 PM · Direct link · “Quote”(?)

Amardeep, I flew Kingfisher about a year and a half ago and the service was professional and frankly, much better than any domestic service in the US. Personally, I think the whole hot 'air-hostess' sales pitch is unnecessary and I'm not sure what kind of impact it has. Kingfisher offers service levels comparable to Jet, ususally at less than half the price (KF prices itself between the budget airlines and Jet/IA) and at the end of the day that will be the decisive factor (either way).


 30 · Nanda Kishore on June 22, 2007 11:59 PM · Direct link · “Quote”(?)

Not sure why there is so much skepticism about the safety/efficiency of the airline (because of the marketing messsage?). Regarding the Hooters comparison, were there safety issues with that airline?


 31 · Nanda Kishore on June 23, 2007 12:02 AM · Direct link · “Quote”(?)

Bottomline: If you are travelling in India, I would recommend Kingfisher if it suits your itinerary.


 32 · Runa on June 23, 2007 12:12 AM · Direct link · “Quote”(?)

VG,

I'm against the idea of it being a requirement to wear revealing attire on the job, such as the one described above

For once I can agree with you :-)
I am totally uncomfortable with the idea that women need to dress provocatively as a job requirement.But of course that makes a grand total of 2 of us so far who feel that way :-) Recently Air India (n?) female flight attendants lost a suit they had filed against "weight discrmination" .Evidently, they could be grounded if their weight crossed some "unacceptable" threshold. Until a few years ago , female flight attendants were grounded once they reached a certain age or got married ! They had to go to court to get that archaic policy overturned.


 33 · Rahul on June 23, 2007 12:21 AM · Direct link · “Quote”(?)
Evidently, they could be grounded if their weight crossed some "unacceptable" threshold.

I am sure it was purely for flight safety, just like checked in luggage.


 34 · Rahul on June 23, 2007 12:33 AM · Direct link · “Quote”(?)

Runa, personally, I don't care how these stewardesses dress as long as their service is efficient and courteous. Jet is superlative on that count, KF is not bad, but the only reason I'd pick it is that it offers reliable flights at a lower price than Jet/Indian, and it is the only airline in that niche right now.

I've flown Air India only once, but was completely put off by their bad attitude to everybody from 10 year old kids to 75 year old grandparents.


 35 · Sourav on June 23, 2007 12:57 AM · Direct link · “Quote”(?)

If it has non-stop flights to Delhi, I would definitely consider it as an option. As of now, only Continental has one from Newark, NJ to Delhi but the price is a bit steep it seems. Good food would be an added consideration, albeit not a necessity (assuming the price is reasonable). As for air hostesses, a bit of eye-candy isn't a bad idea, is it? But then, I would much rather prefer an Aunty-ji who would happily offer me some more chicken, as opposed to some slick, mean corporate-type hostess.


 36 · Ardy on June 23, 2007 01:40 AM · Direct link · “Quote”(?)
Either this is a new market (single people, mainly men) he's chasing, or he's kind of taking a risk.

You can bet your last penny that Mallya would know what his market is. Thus if in the international route he sees that the market is more conservative, viola - you will have a service catered exactly to that market. My guess is in India at the time that Kingfisher entered, a lot of the market was urban yuppy business travelers which still is predominantly men and a lot of them under 40. Thus positioning themselves as they did definitely has worked for them to get a brand going and capture market share. Now if the current market demography does change (which I think it is) I wont be surprised that Kingfisher may tone down it's hotness quotient.

From what little I know, Kingfisher was not a low cost airline initially. Recent acquisitions (Air Deccan) and expected acquisitions/ stakes (Spice Jet) have tried to fix that and clearly outlined Mallaya's plan of catering to every price point in the industry. This is also ensuring less players in the market and thus the race to lower cost will reduce and allow Kingfisher and other airlines to actually start selling tickets without taking a loss. Plus, the the Indian aviation industry is rapidly expanding and even if Kingfisher was not the best in a certain segment, there is plenty of pie to go around. While it has been said for sometime, I think Kingfisher is not too far away from turning profitable.


 37 · Camille on June 23, 2007 01:42 AM · Direct link · “Quote”(?)
Evidently, they could be grounded if their weight crossed some "unacceptable" threshold. Until a few years ago , female flight attendants were grounded once they reached a certain age or got married ! They had to go to court to get that archaic policy overturned.
Runa, it used to be this way in the U.S., also. Not to justify things, but saying maybe there's a time lag.

I, too, was under the impression that KF ~ VA. Have not flown, KF, though, so couldn't comment in any educated manner.


 38 · Ardy on June 23, 2007 01:44 AM · Direct link · “Quote”(?)
I don't care how these stewardesses dress as long as their service is efficient and courteous.

aww c'mon Rahul - those women are hot and if I had to choose between one less packet of moongfalli and gorgeous lady in skimpy red, it's an easy choice dude!


 39 · Ardy on June 23, 2007 01:46 AM · Direct link · “Quote”(?)

whats a semi single woman?


 40 · Camille on June 23, 2007 01:50 AM · Direct link · “Quote”(?)
whats a semi single woman?
Maybe it's the .58 of a child left over?

 41 · Runa on June 23, 2007 01:52 AM · Direct link · “Quote”(?)
Runa, it used to be this way in the U.S., also. Not to justify things, but saying maybe there's a time lag.

Really? I find the whole thing pretty horrifying.But that's just my personal opinion.
(I also don't see any empowerment in stripping /being a Playboy bunny/Hooter's girl etc but I may hopelessly out of step with the times.)

Anyway I do not want to threadjack :Mallya -whatever his pecadilloes- strikes me as being a savvy business man who has grown the Kingfisher brand tremendously so it will be interesting to see how Kingfisher Air does here in the US


 42 · Ardy on June 23, 2007 01:54 AM · Direct link · “Quote”(?)

aha, that means it's the 0.58 of a couple which has 1.58 people in it. No offense VG, I blame this mindless chatter on the beer!


 43 · SuperJagjit on June 23, 2007 02:38 AM · Direct link · “Quote”(?)

Let's not forget Kingfisher's awesome/pugnacious advertising.


 44 · Filmiholic on June 23, 2007 02:46 AM · Direct link · “Quote”(?)

I think the Jet Airways flights are due to go via Brussels, at least that was the plan before, when they got embroiled in the lawsuit.

Haven't flown Kingfisher yet, but I was amazed at the quality of Jet Airways on a 90-minute flight to Bombay.

They carried my luggage from practically the moment I walked into the departure terminal, some 18-year-old male flight attendant put my carry-on in the overhead compartment (and yes, ladies, he was quite nice looking, though not wearing any particularly revealing uniform), and they served a very decent hot lunch with a cloth napkin and a dessert that was one of these little chocolate cakes that have melting chocolate in the centre (this is airplane food?!?).

Moreover, you know how they love to close the gates here in the US ages before a flight departs? I was late getting to the airport 'cos of traffic, and when I arrived I asked if I'd still make the Bombay flight, they said "Sure, no worries." (Meanwhile an earlier flight to Delhi was still accepting passengers too!)

The only spanner in the works was when they came around and offered us buttermilk (er, what?) or fruit juice, then dropped the bomb of "No alcohol will be served on this flight." I almost fell over. No alcohol??? What am I supposed to knock back when we hit turbulence??? (I was told later that this is a rule on all internal flights. Remind me to bring my own the next time, in 3oz bottles of course....)

Interesting thing though, in reading airline reviews at some online site, I saw quite a few complaints about Jet's service on their flights to London...and I seem to remember someone saying that they discovered the economy seats in Jet don't have life vests under them (only the business class seats do), and they expect the C-class passengers to use the seat cushions as flotation devices.


 45 · Filmiholic on June 23, 2007 02:49 AM · Direct link · “Quote”(?)

On the subject of hot air hostesses, one trend I've noticed in the last month on Indian TV is the appearance of, not one, but two flight attendant schools to train girls so they can be hired by airlines. One even says they will give you 50% of your fees back if you don't get hired.

Guess there's quite a market there...


 46 · SP on June 23, 2007 03:11 AM · Direct link · “Quote”(?)

Kingfisher started the whole getting someone to help you with your luggage when you walk into the airport thing, and that's why I like them - has Jet followed suit? Good. I think the Kingfisher short-red-skirt nonsense is silly but it is not really that far out of the norm for most desis (especially male business customers, who form the majority) to think of "air hostesses" as primarily eye candy.

As for the weight and attractiveness issue for flight attendants, I agree that courtesy and efficiency count for a lot more, and actually the culture of seeing "air hostesses," particularly for international carriers, as the equivalent of models at 36,000 feet among desis leads to pretty bad service - it's changing now, but up till about five years ago the desi stewardesses on BA etc had the worst attitude and thought they were too precious to do their jobs. The attendants on Air India have a similar snotty bad attitude, whether or not they are young or attractive, and I've been shocked at how condescending and obnoxious they can be to anyone they see as not quite upper class, particularly first-time flyers. That, and not the weight issue, is why they should be able to fire them.


 47 · SP on June 23, 2007 03:15 AM · Direct link · “Quote”(?)

Oh and P.S. Amardeep - Kingfisher has been around for some years and hasn't popped out of nowhere with a novelty concept, so I wouldn't be so concerned if I were you. The only thing to check up on with these airlines is flight safety and maintenance, an uncle who used to be a pilot once mentioned that Sahara were criminally negligent in this regard, and they've gone out of business thank god, but I don't think Kingfisher had serious problems.


 48 · Nanda Kishore on June 23, 2007 06:51 AM · Direct link · “Quote”(?)

Has anyone come across a stewardess on Singapore Airlines who didn't have the almost perfect hour glass figure? This is prevalent everywhere, obviously a relic of an era gone by. I haven't seen too many newscasters on TV (anywhere) who aren't attractive. There is the odd Greta Van Susteren, pretty much the exception. Not unique to the (Indian) aviation industry.


 49 · Floridian on June 23, 2007 09:55 AM · Direct link · “Quote”(?)

#48 "Has anyone come across a stewardess on Singapore Airlines who didn't have the almost perfect hour glass figure? This is prevalent everywhere, obviously a relic of an era gone by."

The US is an exception, and so are some of the European airlines. Their flight attendants are not all pretty or young. I give the the US aviation industry credit for having supported, or more likely succumbed to, the equal opportunity laws as they apply to physical appearance.

But your point about a relic is well taken. Why does flying still conjure images of pretty, nubile minions ministering to a man's every whim? Why is the "Coffee, Tea or Me" syndrome still associated with flying? In the olden days, and I am somewhat an expert, flying was certainly a glamorous undertaking reserved for the well-to-do and flight attendants were called air hostesses. Today, the appropriately named Airbus is nothing but a bus in the sky and as affordable by the masses as Greyhound. In fact it is often cheaper than taking the Greyhound long distance, specially if you add the cost of eating on the road for 24 hours. (Did that a couple of times in the seventies as a college student and still saved money because flying was so expensive back then.)

India, however, is a different story, and Vijay Mallya's highly retro aviation marketing campaign is not entirely misplaced. In India, flying is still an aspirational "product," and except for very few heavily discounted routes such as Delhi-Mumbai, still a luxury for even the small upper middle class and just a dream for the vast middle class. The roundtrip fares range from Rs.5,000 to Rs.10,000. That's well over 25% of the average monthly income of an urban middle class household. Sit at an airport terminal in India and see who is flying - the rich or well-paid corporate employees on business.

One's personal tastes and moral standards aside, the "Coffee, Tea or Me" marketing is still relevant in India just as it was in the west 30 years ago. I am speaking as a marketing guy. Personally, I will have a problem flying Kingfisher with your auntie unless I keep my nose buried in Times of India.


 50 · Rahul on June 23, 2007 11:31 AM · Direct link · “Quote”(?)
and if I had to choose between one less packet of moongfalli and gorgeous lady in skimpy red, it's an easy choice dude!

Well, maybe I choose differently because the way to my heart is through...


 51 · nubamountain on June 23, 2007 02:23 PM · Direct link · “Quote”(?)

Not sure how recently some of you have flown KF but there's been a sea change in the airlines sector in the last few years in India. KF is no longer low cost -- in fact it is now a premium airline (hence their decision to buy Deccan as a low cost alternative). Their food is top notch and so is their service. They are also undeniably the most expensive of the lot (comparable or a little bit more than Jet). Most people, when given a choice even between Jet and KF, choose KF. They also have the hottest women in the skies. Mallya comes across as an insufferable boor who needs a sound thrashing and a lesson in low key humility -- its not as if he built all of this from ground up, inheriting his vast wealth from his father Vittal Mallya.


 52 · Amrita on June 23, 2007 06:54 PM · Direct link · “Quote”(?)

I gotta get in on this...


 53 · DDiA on June 23, 2007 09:58 PM · Direct link · “Quote”(?)

Can we look at his effin balance sheet? Kingfisher has not turned a profit since inception -- and it is unlikely that this extravagance is going to be any better. Further, it is not true that Kingfisher is the only luxury airline offering international flights to Bombay, as anyone who has stepped on an Emirates flight will attest to. Frankly, while the short-skirt routine is outrageous and novel in India, it does not...er...fly well in the west. I agree with Amardeep's assessment that auntie-uncle types and family people making the US-India trip would like to get Kingfisher. Also, unless he really ropes in deals with American Express travel and others, it is unlikely that Corporate travel (which is more interested in reliability, punctuality and 180 degree seats than cleavage) would be interested in KF Airlines. That just leaves the graduate student/single traveller market and we all know how price sensitive they are! Market share much?


 54 · DDiA on June 23, 2007 10:01 PM · Direct link · “Quote”(?)
India trip would like to get Kingfisher

would *not* like to get Kingfisher.


 55 · Mytri on June 23, 2007 11:04 PM · Direct link · “Quote”(?)

HA HA HA You are right NUBAMOUNTAIN
When I flew with the 2 kids to Delhi from Bangalore even the travel agent said "wasting" 8000 rupees on a new airline was not worth it :-) At that point KF was just a year old! That was the difference between Sahara/Jet and KF for round trip tickets. Even though I was willing to pay it!! So we went with Sahara and decided NEVER again to fly Sahara. KF is worth it or stick to Jet.


 56 · SP on June 24, 2007 03:52 AM · Direct link · “Quote”(?)
and if I had to choose between one less packet of moongfalli and gorgeous lady in skimpy red, it's an easy choice dude! Well, maybe I choose differently because the way to my heart is through...

Word. Especially if that's masala moomphali with pyaaz (kanda to bombaywallas), mirchi and nimbu. Mmm.


 57 · Filmiholic on June 24, 2007 04:46 AM · Direct link · “Quote”(?)
In the olden days, and I am somewhat an expert, flying was certainly a glamorous undertaking reserved for the well-to-do and flight attendants were called air hostesses. Today, the appropriately named Airbus is nothing but a bus in the sky and as affordable by the masses as Greyhound.

Floridian, my mother used to room with Pan Am stews years ago, and back then it was such a glam job. The girls who used to work on the flight that circumnavigated the globe would be gone for ages, as they often had two-day (and more) layovers on each leg of the trip.

Years later, she was working in the airline industry (tho on the ground) and we often flew for free on stand-by tix, and I remember what a big deal it used to be, and even how dressed up people got. As things started to change, and track suits became de riguer, we would still have to dress well (no jeans, no sneakers, etc etc), as you often got upgraded to business or first class when economy was full, and the irony was, you could often spot the "non-revs" (non-revenue pax) because they'd be the only ones still flying in less casual clothes.


 58 · PG on June 24, 2007 06:46 AM · Direct link · “Quote”(?)

Agreed about the Singapore Airlines attendants' still being very attractive, but there seems to be a key difference between SA and how KF is being described: nothing inappropriate in the SA attendants' dress. As I recall, they all wore form-fitting -- but not tight -- traditional East Asian dress (qipao, I think). I noticed that they looked younger and prettier than the average American flight attendant, but I didn't think of them as coming across in a "coffee, tea or me" way. In fact, they definitely had the aura of women who would have been offended by a request for sexual favors. I am afraid that modern India has too much of an association of "attractive" with "Western," particularly trashy sort of Western-ness. I would much prefer to see KF attendants in sleeveless punjabi dresses than in short skirts -- garb that allows a woman to show that she has a fit body, without exhibiting her bare legs, cleavage, etc. I think this also would avoid much of our "semi-single" commenter's concern about tempting men away from their commitments.


 59 · Whose God is it anyways? on June 24, 2007 11:04 AM · Direct link · “Quote”(?)

agree with #57 and #58. some people look like they rolled out of bed and onto the plane. i think the world has just become a lot more sloppy in general, in speech and in presentation. singapore airlines and air india used to have (and to a certain extent still do) have some of the most attractive and elegantly dressed flight attendants (i think they topped some sort of list years ago) - i think a french designer designed the SA uniform. some of the newer airline uniforms veer between somewhat trashy to outright dowdy western (men and women).


 60 · Ardy on June 24, 2007 11:37 AM · Direct link · “Quote”(?)

#56 SP

mmmm indeed. And it's sacrilege to remind one of these things, suddenly I feel hungry. Specially cause now I am thinking street side golgappe and aaloo tikki in Delhi and baraf gole at Juhu.

But then, thats a whole different ballgame vis a vis airlines... then the stomach may easily prevail - with food like that I would be too busy stuffing myself to care about the flight attendants. However the delicious flavor comes from the numerous dust grains and microbes.. fat chance we gonna get that in an airplane.


 61 · dipesh on June 24, 2007 02:15 PM · Direct link · “Quote”(?)

I used to be a frequent flier with Jet, but since then have shifted allegiance to Kingfisher. Their service is impeccable, right from taking care of your baggage when you enter the airport to the nice clean planes. They also have introduced live television in some of their flights. Another thing I like about Kingfisher is the kind of crowd it attracts. Very pleasant and well behaved, quite unlike the crowd in Sahara or Indian. I would totally fly with them if they start service from the US. I bet they would hv an awesome entertainment system.


 62 · Neha on June 24, 2007 02:36 PM · Direct link · “Quote”(?)

My uncle used to be the..well im not really sure, but he bought all the planes for Jet Airways but when kingfisher was starting up they headhunted him and now he's the director of operations at Kingfisher.
Kingfisher just bought Air Deccan and Kingfisher is now the biggest airline in India.
I loved flying Jet and was excited to hear about their new "luxury cabins" and I will most likely be flying Kingfisher when I go to India in December. And by the time I become a marketing Intern for Kingfisher Airlines (got to love nepotism) next summer they will have started their international flights! :)


 63 · Filmiholic on June 24, 2007 03:24 PM · Direct link · “Quote”(?)

Interestingly enough, Jet Airways has a full-page color ad in the NYT today announcing their daily service from Mumbai (via Brussels) to Newark starting on August 5th.


 64 · Karthik on June 24, 2007 04:51 PM · Direct link · “Quote”(?)
Are people really going to fly Kingfisher “Good Times” Airlines to go to and from the Desh?

I would not be one of their customers for reasons other than drunk pilots ;) and free calenders.

Personally, I fly more here, in the US and once every couple of years back home. Having reaped the benefits of a airline miles, I am never going back.

So unless KF has a partnership with a Major American Airline company, or if they sold tickets for half the price, I am not going to switch and other regular travelers might think the same way.


 65 · ava on June 24, 2007 09:00 PM · Direct link · “Quote”(?)
I've flown Air India only once, but was completely put off by their bad attitude to everybody from 10 year old kids to 75 year old grandparents.

We flew Air-India to India many years ago when I was kid - the service to Indians was so crappy as compared to service to Americans/Europeans that we never used Air-India again. I thought they might have changed their ways considering the amount of competition they have now.


 66 · ava on June 24, 2007 09:11 PM · Direct link · “Quote”(?)

no. 55

So we went with Sahara and decided NEVER again to fly Sahara. KF is worth it or stick to Jet
.

We are traveling on Sahara from Delhi to Cochin and than Cochin to Hyderabad in a few days. Can you tell why you have such a bad opinion of the airline? Sahara had the most convenient flights for our tour.


 67 · Filmiholic on June 24, 2007 09:53 PM · Direct link · “Quote”(?)

In case folks are interested, here's a site, called Skytrax, that has a ton of passenger comments on all and sundry airlines, including Sahara, Jet and Kingfisher.


 68 · Mytri on June 24, 2007 10:15 PM · Direct link · “Quote”(?)

Yes convenience was one of the 2 reasons we took Sahara. The other was that my son wanted to see what the bidding for various items was all about. We rarely fly since both sets of grandparents live in 'bussable' distance :-). We take the JET (rt)every year to get from Bombay to Bangalore. The quality is somehow poorer on this flight(both ways).

Also, there was some trouble on the return from Delhi to Bangalore and almost all the men just stood up and screamed and entered the cockpit and started yelling at the pilot! The trouble was with one of the tow-trucks(?) that pushes the plane out of the door onto the tarmac. Since that was not working the pilots had to wait for a spare one to come and push us out. But all these guys were up and yelling obscenities and screaming and walking in and out of the cockpit. I was scared since I was travelling with 2 kids. AND it was a Sunday morning. Almost nobody came into the plane to explain the problem or why the plane was shut down with no a/c in July in Delhi! No water... I will stick with Jet. Alternatively, my friend uses ONLY Sahara to fly Madras--Bangalore--Hyderabad sectors and loves it :-). My friends kids used KF last summer and loved it.


 69 · Jay on June 25, 2007 03:41 AM · Direct link · “Quote”(?)

Hi !

It is rather interesting reading up the comments , though there are a few points i would like to add in
a) The talk of KF red hot girls :- if i am not mistaken a lot many of the girls are all ex Jet girls who have been picked up and out fitted with red short skirts , now is it the girl or the skirts that is hot ?
b) Jet is flying to newwark from aug this year as well as toronto from sep , yes it is via brussels
c) KF is more of a marketing blitz than aviation professionals , yep they do have a good product but still miles away from the jet standards , i guess KF is more of a flying bill board for Mallaya and his beer
d) In case you are wondering if i am an insider , yep i am was in KF and am with a top european airline now !


 70 · ava on June 25, 2007 09:18 AM · Direct link · “Quote”(?)

Thanks for the link Filmiholic


 71 · MB on June 25, 2007 07:57 PM · Direct link · “Quote”(?)

I think Karthik touches on a very important issue - Kingfisher will have to find a way to work its way into one of the major airline consortiums (i.e., Star Alliance, Skyteam, etc.) if it wants to succeed. For long haul trips, whether I can use miles for an upgrade is as important as the price itself. Unless it can attract high margin business travelers, Kingfisher will be competing as a budget international airline. And I've not seen that work out so well, yet (putting aside the ridiculously subsized EU carriers).


 72 · brown on June 26, 2007 10:19 AM · Direct link · “Quote”(?)

DDIA #53,

Why such rage? KF is barely two years old and it is a capital intensive business, the company gets consolidated in UB holdings and is still not a public company and hence no separate FS. There is definite promise in the model and flying overseas is obviously better for their bottom line. I am not sure why and from where you get the idea that they are not tying up with frequent flier programs at this time. Jet used to be with Lufthansa and has recently added Qantas and here is a list of their other partners. I am sure Kingfisher will soon follow.
All I am saying is keep an open mind and it can't be worse than Air India can it?


 73 · Dave on June 26, 2007 11:38 AM · Direct link · “Quote”(?)

Have I been in a coma for the past 50 years and it's 2057? I was under the impression that it's 2007 and Donald Trump is still in an American boardroom. Not to mention American moguls that made their fortune in entertainment.


 74 · Gomti on September 9, 2007 10:09 AM · Direct link · “Quote”(?)

hi
iam gomti sharma graudate of B.B.A ,and had pursued 2 years diploma in global avition and hospitality management
from air hostess accademy,currently iam learning german
iwant to join airline industry as acabin crew ,how should i be selected in this job.


THANK YOU
Yours truly
gomti sharma


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