I haven’t had much occasion to travel long distances by car lately, so I haven’t really noticed the motel signs that say “American Owned.” Coach D posted about how she boycotted such places on her vacation:
I had adamently refused to stay anywhere that had on it’s sign “American Owned”.
Big D argued well,”What if it turns out they’re not some local dicks trying to cash in on being white in the post 9-11 south? What if they’re naturalized citizens from someplace else and they’re taking advantage of the whole ‘American owned’ movement by putting that on their sign? They are AMERICAN, right?”
“But then they’re feeding that whole line of racist thought, they’re promoting the xenophobic tourist and racist/anti-immigrant mindset. Fuck that shit. I ain’t giving them my money if they put that shit on their sign.” [Link]
This is an issue for the owner of the Route66motels.com website as well, a website designed to encourage travellers on Route 66 to stay at mom-and-pop motels, but which refuses to list any motels that say “American Owned”:
Q. So what are the standards?
A. There are three. First, no vermin. Second, it has to be clean. This means no visible dirt and no weird smells. Third, no motel advertising itself as “AMERICAN OWNED” will ever be listed on this site. Period. No exceptions.
Q. What’s wrong with saying the motel is American-owned? Isn’t that just being patriotic?
A. No. It would be patriotic to fly an American flag or put up a sign that says something like “Support our troops” or “God bless the U.S.A.” The phrase “American owned” has a racist connotation. … There is no legitimate reason to advertise one’s pedigree on a billboard or in front of a business. [Link]
I had no idea this was going on, but it was easy enough to find motel signs (from delightfully cheesy motels) of places that do it. Click on the photo to be taken to the original on Flickr, it’s far larger and prettier.
I’m with Coach D on this issue - I would never stay at a motel that says “American Owned and Operated” in big letters outside. If they’re non-desis, then I don’t think they really want my business - I wouldn’t expect them to treat me well. And if they’re desis, then they might not want me around lest I scare off the @$$holes they’ve attracted as clients. Either way, I imagine I would be treated poorly. Why not take my money somewhere else?
An encounter between Coach D and one of the motel employees shows the level of ignorance and bigotry that exists out there:
“How long you worked here?”
“Five months. These Indians, man. They got everything they want from us. You know the govenment gives them free money and grants and shit so they can buy businesses?”
“What are you talking about?”
“Naw, it’s true. My boyfriends mother is from Hawaii and she got a grant from the government. Free money, shit. It’s not fair… I’m saying that Indians get to come to this country and get money that I can’t get and they get rich offa us and don’t pay me shit. Rob, my boss, is 32 and he owns this place and the Super8 next door.”
“So what. Good for him. Where do you hear this shit from? Some racist radio dick? Indians get money? Just Indians? What about Pakistanis and Sri Lankans? It’s all some government conspiracy to replace white Americans with brown folks?What about the Hondurans you got working here? They get free money too? I bet my Grandparents would like some of that free money.”
“It’s because our government has a deal with their government. I’m telling you. Check it out. ” [Link]
[That is edited down - Coach corrected her about how Hawaiians are not desis]
I suspect that the people who own the motels that say “American owned” are very much like the person Coach was talking to. When they do well, they think it’s because of talent, but when they do poorly, it’s because the deck is stacked against them.
Related posts elsewhere: What *WAS* wrong with the picture?








