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October 15, 2007

Wheatish and Balanced?News

foxanchors_lgl.jpg Fox News Channel launched a new Business Network today, creatively named Fox Business Network (FBN), and available in almost 30 million homes. In the ever-competitive cable news market, Fox is trying to fish for viewers in a most unusual way:

Fox News Executive Vice President Kevin Magee, who’s in charge of FBN’s day-to-day operations, says it doesn’t want to trade blows with CNBC, (GE) or even Bloomberg TV, the current channels of choice for financial market watchers…Instead, his new business channel aims to draw viewers “from soap operas, game shows — any place we can.”
FBN executives hope to do that with personality-driven programs heavy on personal finance and with stories offering business insights into general interest news. There is some traditional market news, along with an on-screen crawl showing the latest stock prices.link

But you know what they really have? What they’re using to chum the waters?

Hot chicks, duh.

Almost all of the on-air talent that’s plugged on the site are skinny, youthful beauties like Shibani Joshi (a former model in India), Cheryl Casone (a former flight attendant), Jenna Lee (she played Division One softball in college), and Nicole Petillades (she loves slalom waterskiing!). link

Of course, the foxy ladies are also quite talented. Take Ms. Joshi, for example: shibani_joshi_ourteam.jpg

Shibani Joshi, based in New York, joins from her role as a reporter covering breaking news for News 12 Westchester. Before this, Joshi was a producer for Reuters Television and TIMES NOW, the joint venture news channel with The Times of India, where she was responsible for producing news packages and interviews broadcast all over India. Joshi has also served as a contributing writer for ABCNews.com and ABC News Now covering business and technology stories. She began her journalism career as a news production assistant at CNNfn where she contributed to Lou Dobbs Moneyline and CNN Money Morning. link

I think I read about an MBA from Harvard to cap that sweet resume, so, you know, I’m not hating the beautiful. Much. And networks are notorious for playing up the youth and sex appeal of female anchors. But this crew is exceptionally young, and Fox is blatantly plastering their glamor shots everywhere. Is this sort of business plan a harbringer for Naked News (NSFW!!) on network TV? Doesn’t seem so far-fetched, does it?

More on the the FBN at Adweek, USAToday, Forbes, DealBreaker, etc.

cicatrix on October 15, 2007 03:57 PM in Arts and Entertainment, News, Profiles, TV · T·r·a·c·k·b·a·c·k address · Direct link · Email post



68 comments

 1 · Clueless on October 15, 2007 04:03 PM · Direct link · “Quote”(?)

I hope this channel will be in cable lineup in Canada.


 2 · DDiA on October 15, 2007 04:06 PM · Direct link · “Quote”(?)

Finally, a desi $honey! Or should it be Rshoney?


 3 · Puliogre in da USA on October 15, 2007 04:29 PM · Direct link · “Quote”(?)

wwwwoooh! I reload my SM to see this post. that made my afternoon.


 4 · KXB on October 15, 2007 04:31 PM · Direct link · “Quote”(?)

CNBC still has Maria Bartiromo - come on, when Joey Ramone writes a song about you, you're hot.


 5 · KXB on October 15, 2007 04:34 PM · Direct link · “Quote”(?)

Of course, one should not forget to heed the advice of Ned Flanders, "Watch Fox and face eternal damnation!"


 6 · Puliogre in da USA on October 15, 2007 04:39 PM · Direct link · “Quote”(?)

the blonde on the upper right hand side of the square rocks..


 7 · cicatrix on October 15, 2007 04:48 PM · Direct link · “Quote”(?)
wwwwoooh! I reload my SM to see this post. that made my afternoon.

I lavishly illustrated a sarcastic post about Fox using hot chicks to draw viewers with said hot chicks. And lo! You came. See what I did there?

;)

Something tells me this network will do extremely well in the ratings, even if not in the name of advancing journalism.


 8 · Puliogre in da USA on October 15, 2007 04:50 PM · Direct link · “Quote”(?)
I lavishly illustrated a sarcastic post about Fox using hot chicks to draw viewers with said hot chicks. And lo! You came. See what I did there?

;)

im like a fly to honey...or honies...or..err...never mind.


 9 · Hari on October 15, 2007 04:52 PM · Direct link · “Quote”(?)

Ms. Joshi appears eminently more qualified to report on business news than Ms. Bartiromo. Her business credentials are impeccable. Much of the coverage in the media appears to be weak attempts at the salacious.


 10 · Floridian on October 15, 2007 04:53 PM · Direct link · “Quote”(?)

At least I won't feel guilty watching a business channel.


 11 · Puliogre in da USA on October 15, 2007 04:53 PM · Direct link · “Quote”(?)
Ms. Joshi appears eminently more qualified to report on business news than Ms. Bartiromo. Her business credentials are impeccable. Much of the coverage in the media appears to be weak attempts at the salacious.

theres no better way of getting the inside scoop than b*nging the CFO of citi and flirting with the fed chief. maria has it covered. it will be hard to beat the bartiromo.


 12 · dravidian lurker on October 15, 2007 04:59 PM · Direct link · “Quote”(?)
Finally, a desi $honey! Or should it be Rshoney?
\

i believe the appropriate term is hawala halwa.


 13 · HMF on October 15, 2007 05:22 PM · Direct link · “Quote”(?)

I think I read about an MBA from Harvard to cap that sweet resume, so, you know,

Here's another great Harvard MBA.


 14 · Amita on October 15, 2007 05:41 PM · Direct link · “Quote”(?)

Just as sad as FBN joining a long line cable 'news' nets luring audiences with hot women (and the probem is that they're ALL hot women) is that it's totally going to work. I'll just keep hoping that the major players in this country still care more about Darfur than Britney. Then again, Ann Coulter is still on air, ugh.

An appropriate video for this discussion:
http://www.jibjab.com/originals/what_we_call_the_news


 15 · razib_the_carvaka on October 15, 2007 05:51 PM · Direct link · “Quote”(?)

this is the norm. hot chix in news. don't see what the big deal is. remember paula zahn as 'sexy' campaign by cnn?


 16 · Vikram on October 15, 2007 05:56 PM · Direct link · “Quote”(?)

My personal favorite is Robin Meade. Cute with a dry sense of humor.


 17 · Manju on October 15, 2007 05:56 PM · Direct link · “Quote”(?)

Finally! Sepia Mutiny and Fox News have something in common.


 18 · Kurma on October 15, 2007 05:57 PM · Direct link · “Quote”(?)

LOVE the title of this post!


 19 · Nara on October 15, 2007 06:03 PM · Direct link · “Quote”(?)

I bitch about Fox as much as the next guy, but all networks do this. At leat Ms. Joshi seems to have the credentials to repot on business (HBS and a decent reporting background). Maria, Erin and the rest of the CNBC gang are not exactly bad to look at either.

Now, actually if some business channel can focus on labour rather than just capital that is a channel I can watch. I being a socialist, consider labor part of business.


 20 · khoofia on October 15, 2007 06:03 PM · Direct link · “Quote”(?)

it may be that being good looking gives the good newscasters an extra edge, but there are some good people who wouldnt be called hotties in the conventional sense. its been a while since i followed us media, but candy crowley is one such a person i remember from the mid nineties who stood apart from the slick ones for her very earnest, polished and clear commentary. the cnn correspondents out of india werent picked either for sartorial excellence or for good looks. they were what would be called 'bechara' by my parents - but they spoke well and passionately about their subjects.


 21 · shlok on October 15, 2007 06:20 PM · Direct link · “Quote”(?)

if it gets the aam janta to be more in control of their money, i'm all for it. i just don't think they needed to approach it with this angle, since they have ready material from the wall street journal (read more than the NYTimes).

but again. it is fox news. so i suppose it's expected.


 22 · Filmiholic on October 15, 2007 06:46 PM · Direct link · “Quote”(?)

Khoofia, on the subject of Candy Crowley, I'm amazed CNN hasn't tried to dispose of her thus far, given the trend that Cica (Xica!) and others are commenting on. (Not that I think they should.)

I'm always glad to see a woman who's over 30, smart and can do her job well, and who isn't being held to the same-old, same-old unoriginal mold that all the networks follow (NDTV 24 included).

I guess if CNN did try to remove her, she'd sure for discrimination.


 23 · Lucky on October 15, 2007 06:56 PM · Direct link · “Quote”(?)

I'll take your foxy Fox girl Shibani Joshi, and raise you with a brimful of Channel 5 News's Asha Tanna


 24 · Ardy on October 15, 2007 07:10 PM · Direct link · “Quote”(?)

A former model in India.. is she DBD? Does this mean the Americans will actually hear a real Indian accent on TV and desis will stop sounding like.. don't know what to call it. Maybe Sendhil R should mutate into a woman on Heroes and Shibani should step in.


 25 · dravidian lurker on October 15, 2007 07:36 PM · Direct link · “Quote”(?)

if it helps o'reilly learn about indians (did you know they are not smelly?), it will be for a good cause. now, b-chod, pass me the kheer!


 26 · dravidian lurker on October 15, 2007 07:39 PM · Direct link · “Quote”(?)
Does this mean the Americans will actually hear a real Indian accent on TV and desis will stop sounding like.. don't know what to call it.

no, hank azaria is dubbing her voice.


 27 · Gunga Din on October 15, 2007 07:45 PM · Direct link · “Quote”(?)

Reminds me of Samantha Bee's segment on the Daily Show titled 'NILF' - News Readers, I'd like to...


 28 · Huey on October 15, 2007 07:50 PM · Direct link · “Quote”(?)

Dang fellas,

I've clicked on the links that you have on Shibani Joshi and Asha Tanna. But I myself am very smitten by the looks of Suchita Vadlamani on Fox 5 Atlanta's "Good Day Atlanta."


 29 · kavita on October 15, 2007 08:32 PM · Direct link · “Quote”(?)
LOVE the title of this post!

I second that.

Nothing more to say except that it's so good to have you back, Ms. Cicatrix!


 30 · A DBD View on October 15, 2007 08:48 PM · Direct link · “Quote”(?)

No, I don't think she is a DBD. Her Harvard profile says she grew up in Oklahoma City. I think its interesting that she chose to work in the entertainment industry in India....would be interesting to hear her perspective on what that was like....

http://www.alumni.hbs.edu/2004portrait/Portraits/JoshiS.html

She sounds balanced....don't know what Fox's 'balance' would do to her...


 31 · khoofia on October 15, 2007 09:01 PM · Direct link · “Quote”(?)
Khoofia, on the subject of Candy Crowley, I'm amazed CNN hasn't tried to dispose of her thus far,
Oh! I am really glad she is still around and doing well. I'm trying to place where I first noticed her, but notice her I did over a period of time. She was distinguished by the depth of her commentary. I felt she was neither talking down nor stating the obvious facts. Just the realization that one is in the presence of an intelligent person. And, in regard to the hottiness I wouldnt underestimate aural stimulation. ;-)

 32 · Madhubala on October 15, 2007 09:20 PM · Direct link · “Quote”(?)

Samantha Bee did touch on this topic on TDS with Jon Stewart and even mentioned Kiran Chetry's short skirt revealing a sunni triangle(I prarphrase). Is it just me or will these gals all wear short skirts too? One screen shot of FBN already shows this happening.
I can see why FBN wants to attack the Money honey and Street sweetie Erin Burnett with these fembots.


 33 · da on October 15, 2007 09:26 PM · Direct link · “Quote”(?)

Look, as far as I see it, as long as we are still getting quality, balanced news, then whats the harm in the anchors being attractive. It is about the content, after all..


 34 · Jing on October 15, 2007 09:28 PM · Direct link · “Quote”(?)

As usual, the unsophisticated American philistines are late and found sadly lacking. These fox news harlots are but ugly step sisters compared to her.

Melissa Theuriau

She is beautiful enough that I would literally drink her bathwater.


 35 · rob on October 15, 2007 09:55 PM · Direct link · “Quote”(?)
34 · Jing She is beautiful enough that I would literally drink her bathwater.


tres sophistiqué!


 36 · cicatrix on October 15, 2007 10:35 PM · Direct link · “Quote”(?)

Kurma, Kavita - thanks!!


 37 · Doug on October 15, 2007 10:47 PM · Direct link · “Quote”(?)

Hot chicks or not Fox news is too damn bias for me.


 38 · razib_the_carvaka on October 15, 2007 10:48 PM · Direct link · “Quote”(?)

yeah, melissa thireau is DA BOMB. go to google images to do some more research on her, it'll be worth it ;-)

re: crowely, i long noticed that they tend to show only her face on 'inside politics' and stuff. she's been around a while so i think she gets seniority...i don't know what she looked like when she was younger, she might have gained her weight later. also, she has a degree in math, can't diss that.


 39 · cu on October 15, 2007 11:09 PM · Direct link · “Quote”(?)

Mish Michaels, Cornell student who had a high school boyfriend.


 40 · dravidian lurker on October 15, 2007 11:41 PM · Direct link · “Quote”(?)
She is beautiful enough that I would literally drink her bathwater.

really? in generally, the more beautiful the person, the more reluctant i am to drink her bathwater. if she is that beautiful, imagine how much dirt and exfoliated skin must be in that bathwater.


 41 · Kabob Sahib on October 16, 2007 01:46 AM · Direct link · “Quote”(?)

No matter how hot they get, nothing will ever tear me away from Al-Jazeera English...These fox girls will never be able to bring in a british accent like their counterparts in Doha!


 42 · Cyrus on October 16, 2007 02:00 AM · Direct link · “Quote”(?)


Kabob Sahib Wrote:

"No matter how hot they get, nothing will ever tear me away from Al-Jazeera English...These fox girls will never be able to bring in a british accent like their counterparts in Doha!"

You just gotta love Ghida Fakhry.

http://www.youtube.com/watch?v=YVFrryFNfEA

http://www.youtube.com/watch?v=P3-SIxX5YOY

No clue what she "is", though...


 43 · Cyrus on October 16, 2007 02:23 AM · Direct link · “Quote”(?)


Oh, and my favorite all time South Asian beauty, formerly of ITN, is the one and only Daljit Dhaliwal. Man, she is a fine example of a woman!

http://zapatopi.net/daljit/dalyou01.jpg

She has to be! David Letterman agrees!

http://www.guardian.co.uk/g2/story/0,3604,365313,00.html


 44 · rob on October 16, 2007 02:37 AM · Direct link · “Quote”(?)
You just gotta love Ghida Fakhry.

No clue what she "is", though...

Lebanese


 45 · Cyrus on October 16, 2007 02:47 AM · Direct link · “Quote”(?)


Rob Wrote:

"Lebanese"

Gotcha.

Thanks.


 46 · Nastaran on October 16, 2007 10:24 AM · Direct link · “Quote”(?)

My personal favourite is BBC World's Dharshini David: Sri Lankan Tamil Londoner; Cambridge graduate; very smart; not 'wheatish'...

http://home.wanadoo.nl/kraan90/david.dharshini.html


 47 · cicatrix on October 16, 2007 10:34 AM · Direct link · “Quote”(?)

So it looks like the hot chicks weren't exactly brought in for serious reporting:

The mood on Rupert Murdoch’s latest television venture was so giggly and upbeat that it belied its own crawl, showing sinking stock prices...

FBN provides economic news for people who don’t follow the economy very closely and hate to hear bad news. Sunny, informal and downright perky, Fox Business Network comes off as a blend of CNBC and a fifth hour of the “Today” show— with the underlying political drumbeat of Fox News. (Global warming is natural and so are tax cuts.)

Anchors described record oil prices with a lilt, they delighted in the fall of the dollar as a boon to American exports.

it was Bill O’Reilly of “The O’Reilly Factor” who laid out FBN’s business model during a cameo appearance. “You want to basically have fun,” Mr. O’Reilly told the anchor Cheryl Casone. “Its so intense, the whole business world. The more fun you can have with it, I think the more people will watch.”

Five o’clock is “Happy Hour.” To inaugurate that segment, the anchors Cody Willard and Rebecca Gomez sat in the bar of the Bull and Bear in the Waldorf-Astoria and chatted about business against a backdrop of vodka bottles and blondes. Yesterday, they congratulated Ivanka Trump on her new line of jewelry and sampled ice wines and cheese. link

Just when you think Fox couln't sink any lower. This is just embarrassing.


 48 · monimoni on October 16, 2007 01:33 PM · Direct link · “Quote”(?)

Back to Shibani, is that her real eye color or contacts? What is the consensus on desi's who wear colored contacts? Too jarring? Acceptable depending on their overall looks? Too wanna-be?


 49 · chachaji on October 16, 2007 01:36 PM · Direct link · “Quote”(?)

While we're putting in votes for 'personal favorites', I hope I can mention Zain Verjee. Vinod blogged about her some time back, it's in the archives.

I like how healthy and wholesome she looks. I liked when she was more explicitly set up as ethnic, over this, but this goes too far, imo.

How can you not like someone who said: "Beauty is in the eye of the beer holder" :)


 50 · brown on October 16, 2007 01:39 PM · Direct link · “Quote”(?)

Cicatrix,

I am waiting for this model to be applied to the Wall Street Journal now that Rupert and company are running it :)


 51 · Sona on October 16, 2007 01:39 PM · Direct link · “Quote”(?)

Carly Fiorina has just signed on to the network as well, the news hit the PR circles on Friday, so I'm surprised it hasn't been blasted to the public yet. Maybe she can do a dramatic overview of the relationships of directors and boards and CEOs and use herself as a case study....hahahaha.

Honestly, I'd rather have a veteran give me the news than anyone else....like the Jack and Suzy column in Bweek. But Carly - overrated.


 52 · rob on October 16, 2007 01:47 PM · Direct link · “Quote”(?)
48 · monimoni

Back to Shibani, is that her real eye color or contacts? What is the consensus on desi's who wear colored contacts?

The consensus is . . . . drumroll . . . . super-cool!
;-)


 53 · DR1001 on October 16, 2007 03:39 PM · Direct link · “Quote”(?)

I rember the time when Anjali Rao was a favourite (moved to CNN, was in Sky news).

http://www.cnn.com/CNN/anchors_reporters/rao.anjali.html

The pretty women on the new fox channel are all fine doing their thing, but i still like Christianne Amanpour for her gritty reports.


 54 · Aruni on October 16, 2007 05:26 PM · Direct link · “Quote”(?)

Nice. So the way to shatter that glass (FOX News) conservative ceiling is to be a smart, educated, hot chick. :-) Too bad the same doesn't hold true for men (smart, educated and hot ???). What is the equivalent word for chick for a guy anyway?


 55 · sarah on October 16, 2007 06:02 PM · Direct link · “Quote”(?)
What is the equivalent word for chick for a guy anyway?

There isn't one, that's why it's a sexist term.

Damn, Fox News just gets more and more disgusting! Some day I'd like to see a talented female journalist on my TV who's not at all pretty.


 56 · fifa on October 16, 2007 06:12 PM · Direct link · “Quote”(?)
monimoni on October 16, 2007 01:33 PM

Back to Shibani, is that her real eye color or contacts? What is the consensus on desi's who wear colored contacts? Too jarring? Acceptable depending on their overall looks? Too wanna-be?

Frightful! Can't figure it out, but I think it's bcs it doesn't match the skin tone.


 57 · DTK on October 16, 2007 06:17 PM · Direct link · “Quote”(?)
Back to Shibani, is that her real eye color or contacts? What is the consensus on desi's who wear colored contacts? Too jarring? Acceptable depending on their overall looks? Too wanna-be?

Are her eyes green? I can't really tell. Because some of us desis have green eyes you know. And I recently had a Pakistani cab driver who had blue eyes.


 58 · Aruni on October 16, 2007 07:21 PM · Direct link · “Quote”(?)

OK, we should be able to come up with some term for a guy that's equivalent to chick without it having a truly negative connotation like the ones already out there. Hmmm. I'll have to think about it.


 59 · melbourne desi on October 16, 2007 08:39 PM · Direct link · “Quote”(?)
Wheatish

Does wheatish mean light skinned in USA? In India it is code for 'not fair' / 'dark'


 60 · Manju on October 16, 2007 11:09 PM · Direct link · “Quote”(?)
Does wheatish mean light skinned in USA? In India it is code for 'not fair' / 'dark'

i don't know. but there's a growing Wheat Power movement. No one can figure out if they're more like the KKK or Black Panthers. To complicate matters, there's a splinter group called the Cream of Wheats.


 61 · nala on October 17, 2007 02:46 AM · Direct link · “Quote”(?)
Just as sad as FBN joining a long line cable 'news' nets luring audiences with hot women (and the probem is that they're ALL hot women) is that it's totally going to work. I'll just keep hoping that the major players in this country still care more about Darfur than Britney. Then again, Ann Coulter is still on air, ugh.

These networks really work?? I had no idea that people would tune into a specific anchor just to look at her, but apparently they do based on this thread. I'm not a regular news watcher, so it all seems the same to me... (and when I do watch TV news, it's usually network news).


 62 · Tara Watabe on October 18, 2007 12:31 PM · Direct link · “Quote”(?)
i don't know. but there's a growing Wheat Power movement. No one can figure out if they're more like the KKK or Black Panthers. To complicate matters, there's a splinter group called the Cream of Wheats.


I love my Wheaties for breakfast! A wholesome meal.

Yep, in Deshi "wheatish" means borderline darkish in the TOI and Hindustan Times matrimonials.
And "homely" means domestically inclined, not ugly. And "modern with family values" means she's willing to work a job outside the home to earn $$$ for the family, and come home at night and cook dinner. And if it's the boy's family advertising that they want a "modern girl with families values" , that means they are looking for an employed girl who will still come home and cook dinner for them at night, and possibly give dowry as well - "family values".


 63 · Puliogre in da USA on October 18, 2007 12:46 PM · Direct link · “Quote”(?)
And if it's the boy's family advertising that they want a "modern girl with families values" , that means they are looking for an employed girl who will still come home and cook dinner for them at night, and possibly give dowry as well - "family values".


thats not what that means to me...


 64 · hillside on October 18, 2007 12:46 PM · Direct link · “Quote”(?)

Is someone going to ban Tara Watabe/Pardesi Gori already?

And why do you keep coming back? Are you that dedicated to reminding us how shitty India and Indians are? Because believe me, we get it.


 65 · melbourne desi on October 18, 2007 06:06 PM · Direct link · “Quote”(?)
Is someone going to ban Tara Watabe/Pardesi Gori already?

And why do you keep coming back? Are you that dedicated to reminding us how shitty India and Indians are? Because believe me, we get it.

Dont see how the comments of Tara re matrimonial ads are shitty - tis a statement of fact.

thats not what that means to me...
Puli - it is a cultural difference. eg you dont find a girl in jeans hot while you find a girl in saree hot - vice versa in most parts of India. Family values means that you respect /honour and follow the traditions of your specific community.

 66 · muralimannered on October 18, 2007 06:14 PM · Direct link · “Quote”(?)
Dont see how the comments of Tara re matrimonial ads are shitty - tis a statement of fact.

c'mon mate, don't tell me you don't remember the various unhinged screeds about Indian society, religions and daily life? Wait for the next post about a story involving cruelty towards female children and the subsequent PG/Tara Watabe lecture on the irretrievably rotten core of Indian society.


 67 · melbourne desi on October 19, 2007 12:53 AM · Direct link · “Quote”(?)
c'mon mate, don't tell me you don't remember the various unhinged screeds about Indian society, religions and daily life? Wait for the next post about a story involving cruelty towards female children and the subsequent PG/Tara Watabe lecture on the irretrievably rotten core of Indian society.

Murali - I agree PG was rabid but my comment was about Tara statement about Matrimonial ads - true. I await a tirade on vile indians :)


 68 · Brij on October 22, 2007 11:54 PM · Direct link · “Quote”(?)

Foxy Mutineers,

FYI : Fox Business News owned by Murdoch's News Corp. which now owns Dow Jones, Myspace, New York Post, Harper Collins and many more....you name it. I was amazed to find out today how much of our media life in both america and desh is controlled by him. And do you know which presidential candidate Foxy Murdoch is throwing his weight behind - Hillary !!! Now this is what is called foxy news.


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