An upstart cricket league is launching in India today (thanks, Brij01), the Indian Cricket League. I know very little about cricket, but I know good marketing when I see it:
There are six teams: Kolkata Tigers, Mumbai Champs, Delhi Jets, Chandigarh Lions, Hyderabad Heroes, and Chennai Superstars. Each team has a number of players from the local city or region, two players from the national team, and a smattering of foreign players. They’re using the Twenty20 format, which means games will last just about three hours.
Speaking again as a cricket neophyte, I think it’s a great idea — the short games, regional flavor, and general non-stodginess might finally be enough to get someone like myself interested in cricket.
Of course, the quality of play has to be good for it to work. And they’ll have tough competition from another new league starting in April, the Indian Premier League (which is sponsored by the BCCI, and has many more star players than does the ICL). Do cricket fans think the ICL has a chance? Are you excited about this?
(Oh, and I forgot to mention: they have scantily-clad cheerleaders; more smart marketing, or a bit sleazy? Perhaps both at once…)



