With both the Obama and McCain campaigns now in their “end-game” phase we will be seeing lots of kitchen-sink campaigning in the coming weeks by both sides (anyone watch the news today?). The vast majority of YouTube ads you see released on the campaign websites, on various internet blogs, or especially reported on in the news, are never really even aired as paid advertisements on television. The campaigns rely on the free publicity provided by blogs and the media to circulate those ads. In short, more pundits and bloggers talk about or report on the ads then actually see them spontaneously. This is because television advertising is damn expensive, even for these historically wealthy campaigns. A huge chunk of advertising is actually being done “sub-rosa” via the radio and direct mailers. Here, for example, is a direct mailer being sent out by the Obama campaign [via Politico]:

“American jobs to India” reads the bottom box. Clearly the Obama campaign isn’t afraid to play the outsourcing/xenophobia card as long as it flies well under the radar in a battleground state (probably Missouri in this case). I wonder if South Asians for Obama will be in touch with the campaign about this mailer now that the desi community has shown it can bring “resources” (the buzz word I kept hearing at the Democratic National Convention) to the table and therefore has a voice at said table.




