In the last few days before the election, I wanted to revisit each campaign’s efforts to reach out the desi voters.
Indians for McCain has new material on their website, including a “Candidate Comparison On Indian-Americans” (sic) which forms an interesting contrast to South Asians for Obama’s “Barack Obama: Working for South Asian Americans
” and Obama vs. McCain Comparison Sheet
handouts. The differences between the two websites recapitulate both differences between the campaigns but also differences within our community.
The difference in group names reveals their important differences in their attitudes. Indians for McCain is focussed both on Indo-Americans and on India’s relationship to America. Their candidate comparison covers only American foreign policy towards India, contrasting the candidates efforts on these three topics:
- On doing business with India
- On the US-India Civil Nuclear Deal
- On the U.S. pushing the G8 to include India
This is material designed to appeal to voters who are first generation immigrants, for whom issues of America’s treatment of India are paramount.
[There is also a group called SouthAsians for McCain but they have less material on their website and they are really an Indian-American group. Their banner includes the Indian flag and map, and they have an extensive section on McCain’s views on Indo-American relations which is exerpted from the Indian Express article on this topic]
SAFO’s approach instead stresses Asian American issues broadly. Their candidate comparison sheet
is actually the campaign’s generic comparison sheet on all AAPI issues, covering topics such as college costs, immigration, minority health services, and compensation for Japanese American internment during WWII.
This handout is available in Hindi
and Urdu
, which is an odd choice since I doubt recent non-English speaking immigrants will see themselves as enough part of the Asian American community to care about the Filipino Veterans Equity Act of 2007.
Their other handout, “Barack Obama: Working for South Asian Americans
”, is a bit more tailored to desi voters but still emphasizes broader issues affecting all Americans. It covers the following headings:
- Economy
- Equal Rights
- Immigration
- Foreign Policy
- Health Care
- Education
Each section includes some information specifically designed to appeal specifically to South Asian voters, but particularistic appeals are a minority of the total material presented. Even the section on Foreign Policy starts by discussing the war in Iraq before moving on to promises to both strengthen relations with India and strengthen relations with Pakistan. When making domestic appeals to brown voters, they focus on issues of broad interest to South Asian Americans in general, rather than Indo-Americans or Pakistani-Americans specifically.
The big difference here seems to be generational. The McCain groups seem to be run by older, first generation, business types while the Obama group involves younger, second generation types. Honestly, if the GOP wants to reduce its deficit in the desi community, they’re going to have to step up.
Only a few of the many related posts: SAFO, DNC Day 2: Hrishi Karthikeyan, Founder of SAFO, SAFM-It’s been brung,Notes from the RNC, Post 3: Indo-Americans for McCain



