Shashwati recently sent me links to these dueling Israeli PSAs about military service that are set in South Asia and far more amusing than Zohan. (Why did I watch that? Why?)
The first clip uses shame to try to discourage draft evasion, the second restages the first but uses shame to encourage conscientious objection. The setting is a bunch of Israeli tourists in an “Indian” teahouse discussing what their military service was like to try to impress a generic shiksa (blond in the first clip and brunette in the second). Each clip starts the same - a waiter offers cha and this touches off reminiscences about how “in the army the entire unit would have shared just this much tea.” And it ends with the same moral, do the wrong thing and you’ll embarass yourself in front of the girl.
It’s odd for me as a brown to see India both visible and invisible in these clips. Both realistically show Israelis hanging out with other white foreigners rather than desis. It’s the same thing that happens when Americans go to Cancun or Montego Bay. Tourists travel in their little bubble and don’t interact much with anybody else.
The references to India are pretty slight; it’s just an easy way to invoke the idea of Israelis having to explain themselves to outsiders since it seems like every young Israeli comes to Goa. The first clip barely invokes India with the opening line of “Chai garam, chai garam.” In the second clip they go a bit further by having filmy music on in the background and one of the Israelis dressed in Indian clothing, but really it’s just a painted backdrop.
The funny thing is that they’re worried about explaining themselves to Europeans while in India and leave Indians entirely out of the picture (literally, I think those are non-Indian actors playing the waiters). Then again, given the depictions of Indians in the last clip we discussed, I think I’m happy to be invisible, thank you very much :)




