One of the first things I noticed while visiting my parents in NYC this weekend an ad (sitting in the junk mail pile) just like the one below:

McD’s is microtargetting tri-state desis with mailers that say “Taste ki baat hai!” While I like to be seen and recognized, I’m afraid the coffee flavored milkshake they call iced coffee really isn’t my cup of tea.

More to my liking would have been the Indian Mysore Coffee (“full bodied and nutty”) being offered at the local gourmet independent coffee place down the street, listed next to Ethiopian Sidamo Coffee and Hawaian Kona Extra Fancy as a Sunday special. That’s very good company to be in for a coffee that gets its flavor by being drenched by the monsoon! While they were out by the time I came by, I’m looking forward to trying an Indian beverage which doesn’t have “masala” in the name.

[Note: these are not my photos and therefore this is not my name on the ad. The pics are from Slice of Lemon, and linked back to the original post.]