Again via Media Matters, it appears that Glenn Beck has made a very brief, minimal apology about his comment about the “river that sounds like a disease” last week:

Pretty weak, no? It reminds me a bit of trying to convince a little kid to say “sorry” for something he’s done. You coax and coax, and when he finally says “sorry” in a half-hearted, minimal way you realize that there’s no remorse there whatsoever; he’s just doing it to get you to leave him alone. Glenn Beck is, apparently, that naughty little kid.

This little stab at an apology comes as the story has been starting to pick up steam in the Indian media, and as a growing number of Indian American groups have been speaking out about it. Arzan mentioned to me that he’s seen coverage of the story on a few Indian television channels, and there is also a smattering of print coverage in the Indian Express, Zee News, and Times Now.

The Indian American groups cited in the coverage have included the AAPI (Indian doctors), USINPAC, and … Rajan Zed. (Rajan Zed is still apparently the first, and maybe only, Hindu leader in the U.S. on everyone’s speed dial.) Where is everyone else?

A group called the Forum For Hindu Awakening, has also apparently filed a complaint against Beck with the FCC, though I do not expect that to amount to much.

Is that the end of it? (Next we will find out that Beck is also a paid spokesman for one of the companies that makes “Cipro,” too.)